Description
SWOT ANALYSIS OF SOUTHWEST AIRLINES
Southwest Airlines Parent Company Category Sector Southwest Airlines Co. Domestic Airlines Stop Searching. Start Traveling; A Symbol of Freedom; Southwest Airlines. THE Low Fare Airline; How do we love you? Let us count the ways Largest low cost carrier in United States STP Segment Target Group Positioning Price sensitive passengers Middle class Low cost American airline SWOT Analysis 1. Maximizes use of Internet for reservation 2. Has Boeing fleet that has minimized maintenance expenses 3. Admirable relations with workforce that leads to higher sales 4. Presents credits on amount spent instead of distance travelled 5. Operates more than 3300 flights daily to neatly 100 destinations Strength 6. Strong employee base of 37,000 people 1. Strong competition from other LCC carriers means limited market share growth Weakness Opportunity 2. Dependence only on the American market 1. Expansion to other cities
Tagline/ Slogan USP
2. International flights and global expansion 3. Potential for research in marketing and advertising 1. Operating cost likely to increase and hence air fare will increase 2. Increasing and effective use of internet by competitors 3. Increase in fuel prices Competition 1. United Airlines 2. American Airlines 3. JetBlue Airways
Threats
Competitors
doc_840645267.docx
SWOT ANALYSIS OF SOUTHWEST AIRLINES
Southwest Airlines Parent Company Category Sector Southwest Airlines Co. Domestic Airlines Stop Searching. Start Traveling; A Symbol of Freedom; Southwest Airlines. THE Low Fare Airline; How do we love you? Let us count the ways Largest low cost carrier in United States STP Segment Target Group Positioning Price sensitive passengers Middle class Low cost American airline SWOT Analysis 1. Maximizes use of Internet for reservation 2. Has Boeing fleet that has minimized maintenance expenses 3. Admirable relations with workforce that leads to higher sales 4. Presents credits on amount spent instead of distance travelled 5. Operates more than 3300 flights daily to neatly 100 destinations Strength 6. Strong employee base of 37,000 people 1. Strong competition from other LCC carriers means limited market share growth Weakness Opportunity 2. Dependence only on the American market 1. Expansion to other cities
Tagline/ Slogan USP
2. International flights and global expansion 3. Potential for research in marketing and advertising 1. Operating cost likely to increase and hence air fare will increase 2. Increasing and effective use of internet by competitors 3. Increase in fuel prices Competition 1. United Airlines 2. American Airlines 3. JetBlue Airways
Threats
Competitors
doc_840645267.docx