Description
SWOT ANALYSIS OF SOUTHPOLE
Southpole
Parent Company
Southpole Clothing
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Gotta have it
USP
Urban Style and trendy colorful clothes STP
Segment
Casual urban wear
Target Group
Young urban market
Positioning
Low price, Characteristic baggy fit SWOT Analysis
1. The company has been able to outsource its products from manufacturers in India, Pakistan, Vietnam and China who are able to produce quality products at a relatively low price. 2. Making use of retailers such as Sears and JC penny has also helped in the sale of Southpole Clothing’s products. 3. The company has established markets in Asia, US and Europe which are performing very well 4. Southpole has been able to diversify its product line and now is going beyond producing clothes to handbags and footwear which are Strength also targeted to the urban market
1. Competition from standalone specialty stores means limited market share 2. Geographically the brand is restricted compared to leading apparel Weakness players
1. The denim industry is expected to grow at a faster rate 2. Entry into tier 2 and tier 3 cities Opportunity 3. More global expansion
1. Increase competition in the domestic market due to a large number of apparel brands coming up Threats 2. Changing fashion trends Competition
1. GAP 2. Nike Competitors 3. Adidas
doc_235374793.docx
SWOT ANALYSIS OF SOUTHPOLE
Southpole
Parent Company
Southpole Clothing
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Gotta have it
USP
Urban Style and trendy colorful clothes STP
Segment
Casual urban wear
Target Group
Young urban market
Positioning
Low price, Characteristic baggy fit SWOT Analysis
1. The company has been able to outsource its products from manufacturers in India, Pakistan, Vietnam and China who are able to produce quality products at a relatively low price. 2. Making use of retailers such as Sears and JC penny has also helped in the sale of Southpole Clothing’s products. 3. The company has established markets in Asia, US and Europe which are performing very well 4. Southpole has been able to diversify its product line and now is going beyond producing clothes to handbags and footwear which are Strength also targeted to the urban market
1. Competition from standalone specialty stores means limited market share 2. Geographically the brand is restricted compared to leading apparel Weakness players
1. The denim industry is expected to grow at a faster rate 2. Entry into tier 2 and tier 3 cities Opportunity 3. More global expansion
1. Increase competition in the domestic market due to a large number of apparel brands coming up Threats 2. Changing fashion trends Competition
1. GAP 2. Nike Competitors 3. Adidas
doc_235374793.docx