Description
SWOT ANALYSIS OF SOUTHERN COMPANY
Southern Company
Parent Company
Southern Co
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Energy to serve your world
USP
Clean, safe, reliable and affordable electricity STP
Segment
Agencies looking to buy electricity
Federal & State Agencies, Institutional Retail, Investor-owned Target Group Utilities, Joint Action Agencies, Publics
Positioning
Clean, safe, reliable and affordable electricity SWOT Analysis
1. Strong R&D capabilities 2. Nuclear generation assets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Recognized by the U.S. Department of Defense Strength 6. Well diversified energy portfolio
1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations 2. Employee Unrest Weakness 3. Poor condition of hydroelectric dams
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Entergy Corporation 2. NextEra Energy, Inc Competitors 3. CenterPoint Energy, Inc.
doc_947822375.docx
SWOT ANALYSIS OF SOUTHERN COMPANY
Southern Company
Parent Company
Southern Co
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Energy to serve your world
USP
Clean, safe, reliable and affordable electricity STP
Segment
Agencies looking to buy electricity
Federal & State Agencies, Institutional Retail, Investor-owned Target Group Utilities, Joint Action Agencies, Publics
Positioning
Clean, safe, reliable and affordable electricity SWOT Analysis
1. Strong R&D capabilities 2. Nuclear generation assets 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. State of art equipment, new technology 5. Recognized by the U.S. Department of Defense Strength 6. Well diversified energy portfolio
1.Produce large amounts of greenhouse gas emissions as part of its day-to-day operations 2. Employee Unrest Weakness 3. Poor condition of hydroelectric dams
1.Wind power generation 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission
1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Entergy Corporation 2. NextEra Energy, Inc Competitors 3. CenterPoint Energy, Inc.
doc_947822375.docx