Description
SWOT ANALYSIS OF SOUAD
Souad
Parent Company
Souad Acha
Category
Apparels
Sector
Lifestyle and retail
Tagline/ Slogan
Souad Acha
USP
Sweaters and knit design STP
Segment
Upper middle class Urban Kids
Target Group
Kids in age group of 6 – 16 years
Positioning
Winter wear brand for the kids SWOT Analysis
1. Expertise in Outerwear, Bottoms, Sweaters and Knit designs for kids. 2. Designs based on artistic vision to attract kids 3. Fashion designer associated with various brands so highly Strength experienced.
1. The brand is not globally famous and therefore not many people are aware about it. It is only famous in America. Weakness 2. Tough competition in the segment means high brand switching
1. More of advertisement and promotion activities so that brand can be made globally famous. 2. Entering the online and e-retailing space. Opportunity 3. Diversification of products to offer a better range of products.
1. Revenues are influenced by general economic conditions 2. Competitors offering better products with good customer loyalty at Threats better prices. Competition
1.Aeropostale Competitors 2. Hollister
doc_130172091.docx
SWOT ANALYSIS OF SOUAD
Souad
Parent Company
Souad Acha
Category
Apparels
Sector
Lifestyle and retail
Tagline/ Slogan
Souad Acha
USP
Sweaters and knit design STP
Segment
Upper middle class Urban Kids
Target Group
Kids in age group of 6 – 16 years
Positioning
Winter wear brand for the kids SWOT Analysis
1. Expertise in Outerwear, Bottoms, Sweaters and Knit designs for kids. 2. Designs based on artistic vision to attract kids 3. Fashion designer associated with various brands so highly Strength experienced.
1. The brand is not globally famous and therefore not many people are aware about it. It is only famous in America. Weakness 2. Tough competition in the segment means high brand switching
1. More of advertisement and promotion activities so that brand can be made globally famous. 2. Entering the online and e-retailing space. Opportunity 3. Diversification of products to offer a better range of products.
1. Revenues are influenced by general economic conditions 2. Competitors offering better products with good customer loyalty at Threats better prices. Competition
1.Aeropostale Competitors 2. Hollister
doc_130172091.docx