Description
SWOT ANALYSIS OF SONIC DRIVE-IN
Sonic Drive-In
Parent Company
Sonic Drive-In
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
America’s Drive-In
Drive-in fast food restaurant with speedy service from friendly USP carhops and wide range of menu items
STP
Segment
People who need to have quick fast food on the go
Target Group
Middle class kids, youth, especially people or families on the move
A fast service, drive-in restaurant with friendly carhops (occasionally Positioning on roller skates), basically a fun place
SWOT Analysis
1.An experience of around 60 years 2.Nationwide presence in U.S. with around 3600 locations 3. Popular for its quick service and fun culture 4. Friendly carhops, sometimes serving on roller skates 5.A wide range of menu items to choose from 6.Strong brand recall 7.Customer loyalty 8.Strong supply chain network Strength 9.Effective advertising through popular television commercials
1.Large area required to start new restaurants Weakness 2.Presence only in U.S. and no global presence
1.Expansion in other western countries and Europe 2.Increase the menu items to attract more customers Opportunity 3.Acquisition to increase market share
1.Competition from other brands which have far better reach 2.Low entry barriers 3.Fluctuations in cost of raw materials Threats 4.People are looking for healthier food options
Competition
1.McDonalds 2.Wendy’s Competitors 3.Burger King
doc_784049275.docx
SWOT ANALYSIS OF SONIC DRIVE-IN
Sonic Drive-In
Parent Company
Sonic Drive-In
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
America’s Drive-In
Drive-in fast food restaurant with speedy service from friendly USP carhops and wide range of menu items
STP
Segment
People who need to have quick fast food on the go
Target Group
Middle class kids, youth, especially people or families on the move
A fast service, drive-in restaurant with friendly carhops (occasionally Positioning on roller skates), basically a fun place
SWOT Analysis
1.An experience of around 60 years 2.Nationwide presence in U.S. with around 3600 locations 3. Popular for its quick service and fun culture 4. Friendly carhops, sometimes serving on roller skates 5.A wide range of menu items to choose from 6.Strong brand recall 7.Customer loyalty 8.Strong supply chain network Strength 9.Effective advertising through popular television commercials
1.Large area required to start new restaurants Weakness 2.Presence only in U.S. and no global presence
1.Expansion in other western countries and Europe 2.Increase the menu items to attract more customers Opportunity 3.Acquisition to increase market share
1.Competition from other brands which have far better reach 2.Low entry barriers 3.Fluctuations in cost of raw materials Threats 4.People are looking for healthier food options
Competition
1.McDonalds 2.Wendy’s Competitors 3.Burger King
doc_784049275.docx