Description
SWOT ANALYSIS OF SONAE SIERRA
Sonae Sierra
Parent Company
Sonae SGPS, S.A.
Category
Food and Non-food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
Sonae Sierra is the international shopping centre specialist that USP provides ultimate shopping experiences to customers STP
Segment
Middle and Upper income households
Target Group
Households which prefer a holistic shopping and leisure experience
Positioning
A high-quality, high value shopping experience SWOT Analysis
1. Fully integrated operations chain from ownership to management and development of shopping and leisure centers 2. Strong Brand Image with maximum awards won by any retail chain 3. It moves into new businesses through joint-ventures, as with France's Carrefour for hypermarkets and supermarkets, Germany's Vobis for computer stores, France Telecom for telecommunications, Brazil's Emplanta for shopping centers and, after acquiring the knowhow, Sonae usually buys its partners' stakes 4. Also acts as Third party service provider for Shopping Centres Development and Property Management through creation, expansion, refurbishment, leasing or management of a shopping centre. 5. A strong, merit-based managerial culture instigated by its President, personified in the "HomemSonae" (Sonae Man), a model that follows strict rules, both on- and off-work Strength 6. Multi-brand formats : M24 (convenience and gas-station
stores), Continente (hypermarket), ContinenteBomDia (smallsize supermarkets), ContinenteModelo (medium-size supermarkets), Worten (electronics & home appliance store), Modalfa (fashion stores), Sportzone (sportswear stores), Zippy (kids' fashion stores)
1. Negative publicity due to accusations of allegedly deceiving its investors 2.Nature of business highly prone to economic scenarioand limited Weakness market share due to competition
1.Seek growth through synergetic JVs and Acquisitions, foray into newer products and services 2.Seek expansion into new continents such as Asia and North America Opportunity 3. Promote business through rampant digital marketing
1. Downfall in Real Estate industry to affect growth through building new stores 2.Increasing presence of local and global competitors in retail Threats 3.Rising costs of labour, fuel etc. Competition
1.ComanhiaBrasileira de Distribuicao SA 2.Cencosud Competitors 3.Carrefour
doc_910516981.docx
SWOT ANALYSIS OF SONAE SIERRA
Sonae Sierra
Parent Company
Sonae SGPS, S.A.
Category
Food and Non-food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
Sonae Sierra is the international shopping centre specialist that USP provides ultimate shopping experiences to customers STP
Segment
Middle and Upper income households
Target Group
Households which prefer a holistic shopping and leisure experience
Positioning
A high-quality, high value shopping experience SWOT Analysis
1. Fully integrated operations chain from ownership to management and development of shopping and leisure centers 2. Strong Brand Image with maximum awards won by any retail chain 3. It moves into new businesses through joint-ventures, as with France's Carrefour for hypermarkets and supermarkets, Germany's Vobis for computer stores, France Telecom for telecommunications, Brazil's Emplanta for shopping centers and, after acquiring the knowhow, Sonae usually buys its partners' stakes 4. Also acts as Third party service provider for Shopping Centres Development and Property Management through creation, expansion, refurbishment, leasing or management of a shopping centre. 5. A strong, merit-based managerial culture instigated by its President, personified in the "HomemSonae" (Sonae Man), a model that follows strict rules, both on- and off-work Strength 6. Multi-brand formats : M24 (convenience and gas-station
stores), Continente (hypermarket), ContinenteBomDia (smallsize supermarkets), ContinenteModelo (medium-size supermarkets), Worten (electronics & home appliance store), Modalfa (fashion stores), Sportzone (sportswear stores), Zippy (kids' fashion stores)
1. Negative publicity due to accusations of allegedly deceiving its investors 2.Nature of business highly prone to economic scenarioand limited Weakness market share due to competition
1.Seek growth through synergetic JVs and Acquisitions, foray into newer products and services 2.Seek expansion into new continents such as Asia and North America Opportunity 3. Promote business through rampant digital marketing
1. Downfall in Real Estate industry to affect growth through building new stores 2.Increasing presence of local and global competitors in retail Threats 3.Rising costs of labour, fuel etc. Competition
1.ComanhiaBrasileira de Distribuicao SA 2.Cencosud Competitors 3.Carrefour
doc_910516981.docx