Description
SWOT ANALYSIS OF SOHO CHINA LIMITED
SOHO China Ltd
Parent Company
Capevale Limited
Category
Development and sale of commercial property ,Leasing services.
Sector
Real Estate
Tagline/ Slogan
Building city center prosperity
USP
Small office Home office(SOHO) ,Innovative and high standard property
STP
Segment
Business District
Target Group
High net worth individuals and urban professionals
Positioning
High-profile branded commercial properties
SWOT Analysis
1. Innovative architectural design 2. Strong profit record in past, hence it show the credibility for investment to the investor 3. Still strong commercial demand in Shanghai and Beijing, where it has strong presence 4. Strong base of clients with all investors, wealthy individuals and private wealth Strength 5. Company have very minimum liability
1. Not diversified geographical presence 2. Certain allegations as its known for supreme profit making in the Weakness Real estate industry for its overvalued product
1. Opportunities in developing cities, metros as there is growing pressures of urbanization 2.To diversify its profile to other real estate functions 3.Company has large amount of cash in hand hence it has ample Opportunity opportunity for Mergers and Acquisition for its growth
1. Immense competition 2. Credit tightening will lead to dried up liquidity Threats 3. Pressure on capital market which will affect the profitability
Competition
1. Sino-Ocean Land Competitors 2.Xinyuan Real Estate
doc_815937922.docx
SWOT ANALYSIS OF SOHO CHINA LIMITED
SOHO China Ltd
Parent Company
Capevale Limited
Category
Development and sale of commercial property ,Leasing services.
Sector
Real Estate
Tagline/ Slogan
Building city center prosperity
USP
Small office Home office(SOHO) ,Innovative and high standard property
STP
Segment
Business District
Target Group
High net worth individuals and urban professionals
Positioning
High-profile branded commercial properties
SWOT Analysis
1. Innovative architectural design 2. Strong profit record in past, hence it show the credibility for investment to the investor 3. Still strong commercial demand in Shanghai and Beijing, where it has strong presence 4. Strong base of clients with all investors, wealthy individuals and private wealth Strength 5. Company have very minimum liability
1. Not diversified geographical presence 2. Certain allegations as its known for supreme profit making in the Weakness Real estate industry for its overvalued product
1. Opportunities in developing cities, metros as there is growing pressures of urbanization 2.To diversify its profile to other real estate functions 3.Company has large amount of cash in hand hence it has ample Opportunity opportunity for Mergers and Acquisition for its growth
1. Immense competition 2. Credit tightening will lead to dried up liquidity Threats 3. Pressure on capital market which will affect the profitability
Competition
1. Sino-Ocean Land Competitors 2.Xinyuan Real Estate
doc_815937922.docx