Description
SWOT ANALYSIS OF SOFTBANK MOBILE
Softbank Mobile
Parent Company
SOFTBANK CORP.
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Make your cellular an Internet machine
USP
Company that invests to connect people, devices & the world
STP
Mobile Communications; Broadband Infrastructure; Fixed-line Segment Telecommunications; Internet Culture; e-Commerce; and Others
Users of cellular phone services, high-speed Internet access services, Internet protocol (IP) phone service, and transmission services for Target Group audio and data across the segments & B2B & B2C e commerce services
Constantly compelling and relevant digital lifestyle leader — today, Positioning tomorrow and 100 years ahead
SWOT Analysis
1. Growing Operational Efficiency 2. Competitive Market Position despite presence of some other major brands 3. Diversified Business Operations 4. Appreciated Ad campaigns and good marketing Strength 5. CSR activities especially post Japan’s earthquakes
1. Stiff competition and limited global presence Weakness 3.Market Influences by natural disasters
1. Increasing Demand for 3G 2. Positive Outlook for the Mobile Gaming Industry Opportunity 3. Strategic Growth Initiatives
1. Intense Competition 2. Over Dependence on Japan Threats 3. Stringent Regulations
Competition
1.NTT 2.AU Competitors 3.EMOBILE
doc_992920705.docx
SWOT ANALYSIS OF SOFTBANK MOBILE
Softbank Mobile
Parent Company
SOFTBANK CORP.
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Make your cellular an Internet machine
USP
Company that invests to connect people, devices & the world
STP
Mobile Communications; Broadband Infrastructure; Fixed-line Segment Telecommunications; Internet Culture; e-Commerce; and Others
Users of cellular phone services, high-speed Internet access services, Internet protocol (IP) phone service, and transmission services for Target Group audio and data across the segments & B2B & B2C e commerce services
Constantly compelling and relevant digital lifestyle leader — today, Positioning tomorrow and 100 years ahead
SWOT Analysis
1. Growing Operational Efficiency 2. Competitive Market Position despite presence of some other major brands 3. Diversified Business Operations 4. Appreciated Ad campaigns and good marketing Strength 5. CSR activities especially post Japan’s earthquakes
1. Stiff competition and limited global presence Weakness 3.Market Influences by natural disasters
1. Increasing Demand for 3G 2. Positive Outlook for the Mobile Gaming Industry Opportunity 3. Strategic Growth Initiatives
1. Intense Competition 2. Over Dependence on Japan Threats 3. Stringent Regulations
Competition
1.NTT 2.AU Competitors 3.EMOBILE
doc_992920705.docx