Description
SWOT ANALYSIS OF SOFIT SOYA MILK
Sofit Soya Milk
Parent Company
Godrej Hershey Ltd
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Sofit is not milk, it is just as good
USP
Provides the benefits of both Soya and Milk STP
Segment
Soya Milk drink
Target Group
Kids and adults who want the benefits of milk with soya
Not exactly milk, but something which provides even more nutritional Positioning benefits SWOT Analysis
1. Advertising on health & wellness 2. Power-packed nutritional beverage 3. Good packaging and distribution 4. Soya milk a new & exciting concept Strength 5. Strong network of the parent company means good availability
1. Many players in the market restrict market share and less recall Weakness 2. Brand penetration is mostly in the cities
1. Non-traditional marketing strategies Opportunity 2. More advertising
1. Already established milk products in India who can leverage on Threats their distribution network
2. Weaker distribution network in India because of which it might lose out on sales even after strong marketing 3. Milkmen still cater to a major portion of the market in India Competition
1. Mother Diary 2. Amul Competitors 3. Gopaljee
doc_125148097.docx
SWOT ANALYSIS OF SOFIT SOYA MILK
Sofit Soya Milk
Parent Company
Godrej Hershey Ltd
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Sofit is not milk, it is just as good
USP
Provides the benefits of both Soya and Milk STP
Segment
Soya Milk drink
Target Group
Kids and adults who want the benefits of milk with soya
Not exactly milk, but something which provides even more nutritional Positioning benefits SWOT Analysis
1. Advertising on health & wellness 2. Power-packed nutritional beverage 3. Good packaging and distribution 4. Soya milk a new & exciting concept Strength 5. Strong network of the parent company means good availability
1. Many players in the market restrict market share and less recall Weakness 2. Brand penetration is mostly in the cities
1. Non-traditional marketing strategies Opportunity 2. More advertising
1. Already established milk products in India who can leverage on Threats their distribution network
2. Weaker distribution network in India because of which it might lose out on sales even after strong marketing 3. Milkmen still cater to a major portion of the market in India Competition
1. Mother Diary 2. Amul Competitors 3. Gopaljee
doc_125148097.docx