Description
SWOT ANALYSIS OF SNICKERS
Snickers
Parent Company
Mars
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Get some nuts; Hunger bajaye chaar to snickers khol yaar
USP
Chocolates with real nuts
STP
Segment
Sporty people looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Chocolate for sporty people
SWOT Analysis
1.Popular brand name 2.Great taste and packaging 3.Sponsor of global football and other sports teams Strength 4.Perceived as Health Bar
1.Low advertising 2.Not easily available in Asian markets Weakness 3.Peanut flavor not popular in many markets
1.Tap growing cities and retail chains 2.Have more variety and smaller gift packages like Cadbury Dairy Opportunity Milk
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1.Cadburys 5 Star 2.Mars 3.Bar One Competitors 4.Bounty
doc_653796628.docx
SWOT ANALYSIS OF SNICKERS
Snickers
Parent Company
Mars
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Get some nuts; Hunger bajaye chaar to snickers khol yaar
USP
Chocolates with real nuts
STP
Segment
Sporty people looking to have high quality premium chocolate
Target Group
All age groups middle and upper class people
Positioning
Chocolate for sporty people
SWOT Analysis
1.Popular brand name 2.Great taste and packaging 3.Sponsor of global football and other sports teams Strength 4.Perceived as Health Bar
1.Low advertising 2.Not easily available in Asian markets Weakness 3.Peanut flavor not popular in many markets
1.Tap growing cities and retail chains 2.Have more variety and smaller gift packages like Cadbury Dairy Opportunity Milk
1.Other competing chocolate brands Threats 2.Calorie conscious people
Competition
1.Cadburys 5 Star 2.Mars 3.Bar One Competitors 4.Bounty
doc_653796628.docx