Description
SWOT ANALYSIS OF SMOKIN JOES
Smokin Joes
Parent Company
Smokin Joes
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Fresh Pizzas
USP
Freshly made pizzas
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Hot and fresh pizzas
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2.Hygenic food and quick service 4. Low pricing Strength 5. Indianized menu.
1.Brand Recall 2.Few outlets 3.Market visibility Weakness 4. All over India presence
Opportunity
1.Have more new and innovative products
2.Venture more into home delivery 3. Increase in disposable income.
1. Threat from local and established players. Threats 2.Increasing awareness among people about health related issues.
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Subway 6.Papa John's Pizza Competitors 7.TacoBell
doc_119331084.docx
SWOT ANALYSIS OF SMOKIN JOES
Smokin Joes
Parent Company
Smokin Joes
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Fresh Pizzas
USP
Freshly made pizzas
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Hot and fresh pizzas
SWOT Analysis
1.Huge popular brand name and high brand loyalty 2.Hygenic food and quick service 4. Low pricing Strength 5. Indianized menu.
1.Brand Recall 2.Few outlets 3.Market visibility Weakness 4. All over India presence
Opportunity
1.Have more new and innovative products
2.Venture more into home delivery 3. Increase in disposable income.
1. Threat from local and established players. Threats 2.Increasing awareness among people about health related issues.
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Subway 6.Papa John's Pizza Competitors 7.TacoBell
doc_119331084.docx