Description
SWOT ANALYSIS OF SMITHFIELD FOODS
Smithfield Foods
Parent Company
Smithfield Foods, Inc.
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Good Food. Responsibly.
Bringing delicious and nutritious meat products to millions of people around the world in a manner that sets industry benchmarks for USP sustainability STP
Segment
Pork products & prepared foods
Target Group
Households, chefs, restaurants
Linking Smithfield Foods to people, uniting communities and keeping Positioning families together SWOT Analysis
1. World's largest pork producer and processor and runs operations in Belgium, France, Germany, Italy, Mexico, Netherlands, Poland, Portugal, Romania, Spain, United Kingdom, and 26 U.S. states 2. Market leader with top three position in ten key product categories- Specialty ham cuts, Smoked hams & Bacon 3. Positive hog production fundamentals in Europe fueling solid pro?tability from international hog operations 4. Successful risk management strategy Strength average mitigating losses and producing results that are signi?cantly better than the industry
1.Increase in prices of feed ingredients (including corn), raw Weakness materials, fuel and supplies 2.Fluctuations in foreign currency exchange rates
3.Competitive market environment
1.Providing consumers convenient time-saving solutions by delivering quality formats 2.Meeting consumer demand of better-for-you foods that contain lower amount of sodium, lean protein and natural ingredients 3. Developing innovation packaging whose differentiation highlights Opportunity quality and convenience and taste in ready-to-heat/ready-to-eat
1.Uncertainty in the availabilityand prices of live hogs 2.Costincreases due to rising interest rates orchanges in debt ratings or outlook Threats 3. Pressure associated with food safety & livestock diseases Competition
1. Hormel Foods 2. Tyson Foods Competitors 3. JBS
doc_124939123.docx
SWOT ANALYSIS OF SMITHFIELD FOODS
Smithfield Foods
Parent Company
Smithfield Foods, Inc.
Category
Food Processing
Sector
Food and Beverages
Tagline/ Slogan
Good Food. Responsibly.
Bringing delicious and nutritious meat products to millions of people around the world in a manner that sets industry benchmarks for USP sustainability STP
Segment
Pork products & prepared foods
Target Group
Households, chefs, restaurants
Linking Smithfield Foods to people, uniting communities and keeping Positioning families together SWOT Analysis
1. World's largest pork producer and processor and runs operations in Belgium, France, Germany, Italy, Mexico, Netherlands, Poland, Portugal, Romania, Spain, United Kingdom, and 26 U.S. states 2. Market leader with top three position in ten key product categories- Specialty ham cuts, Smoked hams & Bacon 3. Positive hog production fundamentals in Europe fueling solid pro?tability from international hog operations 4. Successful risk management strategy Strength average mitigating losses and producing results that are signi?cantly better than the industry
1.Increase in prices of feed ingredients (including corn), raw Weakness materials, fuel and supplies 2.Fluctuations in foreign currency exchange rates
3.Competitive market environment
1.Providing consumers convenient time-saving solutions by delivering quality formats 2.Meeting consumer demand of better-for-you foods that contain lower amount of sodium, lean protein and natural ingredients 3. Developing innovation packaging whose differentiation highlights Opportunity quality and convenience and taste in ready-to-heat/ready-to-eat
1.Uncertainty in the availabilityand prices of live hogs 2.Costincreases due to rising interest rates orchanges in debt ratings or outlook Threats 3. Pressure associated with food safety & livestock diseases Competition
1. Hormel Foods 2. Tyson Foods Competitors 3. JBS
doc_124939123.docx