Description
SWOT ANALYSIS OF SMITH AND NEPHEW
Smith and Nephew
Parent Company
Smith & Nephew
Category
Health care
Sector
Medical equipment
Tagline/ Slogan
Leadership in worldwide healthcare
Strategy of researching, developing, manufacturing and marketing USP technically innovative and advanced medical devices
STP
Segment
Advanced wound management. Endoscopy and Orthopaedics
Target Group
Users of medical equipment in clinical therapy
Smith & Nephew is committed to helping people regain their lives by Positioning repairing and healing the human body.
SWOT Analysis
1. Leadership positions in the markets – orthopaedics reconstruction, advanced wound management, sports medicince and trauma care 2. Consistent sales means a strong financial position 3. Received awards for manufacturer of the year in 2007 4. Strategy of consolidation and operational efficiency is well publicized Strength 5. Widespread operations and strong brand equity
1.Greater scope for improving brand visibility and brand recall 2.Competition has diversified into different segments – hence have higher pricing power Weakness 3.Low market capitalization compared to competitors
1.Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources 2.Build and create sustainable businesses in emerging markets Opportunity 3.Supplement organic growth through acquisitions
1. Controversies regarding allegations of corruptions against the US and German subsidiaries 2.Risk of government interventions and economic pressures Threats 3.Need for continued investments in R&D might prove costly
Competition
1.Johnson & Johnson 2.Stryker Corporation Competitors 3.Zimmer Holdings
doc_209337325.docx
SWOT ANALYSIS OF SMITH AND NEPHEW
Smith and Nephew
Parent Company
Smith & Nephew
Category
Health care
Sector
Medical equipment
Tagline/ Slogan
Leadership in worldwide healthcare
Strategy of researching, developing, manufacturing and marketing USP technically innovative and advanced medical devices
STP
Segment
Advanced wound management. Endoscopy and Orthopaedics
Target Group
Users of medical equipment in clinical therapy
Smith & Nephew is committed to helping people regain their lives by Positioning repairing and healing the human body.
SWOT Analysis
1. Leadership positions in the markets – orthopaedics reconstruction, advanced wound management, sports medicince and trauma care 2. Consistent sales means a strong financial position 3. Received awards for manufacturer of the year in 2007 4. Strategy of consolidation and operational efficiency is well publicized Strength 5. Widespread operations and strong brand equity
1.Greater scope for improving brand visibility and brand recall 2.Competition has diversified into different segments – hence have higher pricing power Weakness 3.Low market capitalization compared to competitors
1.Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources 2.Build and create sustainable businesses in emerging markets Opportunity 3.Supplement organic growth through acquisitions
1. Controversies regarding allegations of corruptions against the US and German subsidiaries 2.Risk of government interventions and economic pressures Threats 3.Need for continued investments in R&D might prove costly
Competition
1.Johnson & Johnson 2.Stryker Corporation Competitors 3.Zimmer Holdings
doc_209337325.docx