Description
SWOT ANALYSIS OF SMIRNOFF
Smirnoff
Parent Company
Diageo
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Clearly Smirnoff; Turns out love really is blind; Pure beauty
USP
Flavored vodka STP
Segment
Urbanites, party goers, working professionals
Target Group
Urban upper middle class individuals
Positioning
Liquor with the good taste SWOT Analysis
1. Unisexual appeal for the taste 2. Wide availability and distribution network 3. Strong brand equity and following 4. Excellent eye-catching advertising and brand availability in over 130 countries Strength 5. Top of the mind globally recognized vodka brand
1. Strong competition from international premium beverages means limited market share Weakness 2. Government regulations and laws make it difficult for expansion
1. New flavors that appeal to both males and females 2. Untapped lifestyle events 3. The standard of living in developing countries has increased. These Opportunity countries provide a great opportunity for the brand to grow
1. Strong govt regulations 2. Expanding competition can be a concern 3. Excessive drinking is injurious to health. Hence, liquor always has Threats this stigma attached to them Competition
1. Absolut 2. Glen’s Competitors 3. Vladivar
doc_688766398.docx
SWOT ANALYSIS OF SMIRNOFF
Smirnoff
Parent Company
Diageo
Category
Beverages
Sector
Foods and Beverages
Tagline/ Slogan
Clearly Smirnoff; Turns out love really is blind; Pure beauty
USP
Flavored vodka STP
Segment
Urbanites, party goers, working professionals
Target Group
Urban upper middle class individuals
Positioning
Liquor with the good taste SWOT Analysis
1. Unisexual appeal for the taste 2. Wide availability and distribution network 3. Strong brand equity and following 4. Excellent eye-catching advertising and brand availability in over 130 countries Strength 5. Top of the mind globally recognized vodka brand
1. Strong competition from international premium beverages means limited market share Weakness 2. Government regulations and laws make it difficult for expansion
1. New flavors that appeal to both males and females 2. Untapped lifestyle events 3. The standard of living in developing countries has increased. These Opportunity countries provide a great opportunity for the brand to grow
1. Strong govt regulations 2. Expanding competition can be a concern 3. Excessive drinking is injurious to health. Hence, liquor always has Threats this stigma attached to them Competition
1. Absolut 2. Glen’s Competitors 3. Vladivar
doc_688766398.docx