Description
SWOT ANALYSIS OF SMART CAR
SMART CAR
Smart
Parent Company
Daimler
Category
Small Hatch, cabriolet, bikes & special models
Sector
Automobile
Tagline/ Slogan
Simply Electric!
USP
Small practical & customization STP
Segment
People who want a small car for commuting
Target Group
Urban upper middle class
Positioning
High end design & technology SWOT Analysis
1. One of the owners being Daimler enjoys technological support 2. Unique design & features 3. Exemption from various taxes & excise in many European countries has helped its sales 4. No pollution as it is electric driven Strength 5. The option to customize the vehicle completely
1.Though it has advantages for owners, it has not yet been very popular with the younger generation 2.Not very extensive dealer network i.e. not available globally like Weakness normal passenger cars
Opportunity
1.It is currently working on the hybrid platform as well which is a
huge opportunity 2.Reaching newer markets which are not yet explored 3.Branding to be made more youth oriented which will lead to more sales
1.Large auto companies’ electric & hybrid vehicles, as these companies have very well established dealer & supply chain networks 2. Lack of recharging options available to customers Threats 3. Stiff competition from cheaper cars Competition
1. Chevrolet Volt Competitors 2. Toyota iQ
doc_561519101.docx
SWOT ANALYSIS OF SMART CAR
SMART CAR
Smart
Parent Company
Daimler
Category
Small Hatch, cabriolet, bikes & special models
Sector
Automobile
Tagline/ Slogan
Simply Electric!
USP
Small practical & customization STP
Segment
People who want a small car for commuting
Target Group
Urban upper middle class
Positioning
High end design & technology SWOT Analysis
1. One of the owners being Daimler enjoys technological support 2. Unique design & features 3. Exemption from various taxes & excise in many European countries has helped its sales 4. No pollution as it is electric driven Strength 5. The option to customize the vehicle completely
1.Though it has advantages for owners, it has not yet been very popular with the younger generation 2.Not very extensive dealer network i.e. not available globally like Weakness normal passenger cars
Opportunity
1.It is currently working on the hybrid platform as well which is a
huge opportunity 2.Reaching newer markets which are not yet explored 3.Branding to be made more youth oriented which will lead to more sales
1.Large auto companies’ electric & hybrid vehicles, as these companies have very well established dealer & supply chain networks 2. Lack of recharging options available to customers Threats 3. Stiff competition from cheaper cars Competition
1. Chevrolet Volt Competitors 2. Toyota iQ
doc_561519101.docx