Description
SWOT ANALYSIS OF SM INVESTMENT
SM Investments
Parent Company
SM Investments Corporation
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Low prices with authentic quality STP
Segment
Departmental stores for lifestyle and retail products
Target Group
Middle and upper middle class houeholds
Positioning
Lifestyle and retail department stores SWOT Analysis
1. SM is the Philippines' most dominant player in retail with over 45 stores 2. 180+ stores nationwide 3. SM Foundation, Inc. running CSR activities 4. Subsidiaries are SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC) etc. Strength 5. International Toyworld Inc. is a subsidiary of SM
1.Not present in many countries Weakness 2. Lack online shipping and e-commerce
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies Opportunity 3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1.Different FDI policy on country 2.CRM is not in very well in place Threats 3.Labor union relations are not very healthy Competition
1. Dillard's 2. Home Retail Group Competitors 3. Mercuries & Associates
doc_488279976.docx
SWOT ANALYSIS OF SM INVESTMENT
SM Investments
Parent Company
SM Investments Corporation
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Low prices with authentic quality STP
Segment
Departmental stores for lifestyle and retail products
Target Group
Middle and upper middle class houeholds
Positioning
Lifestyle and retail department stores SWOT Analysis
1. SM is the Philippines' most dominant player in retail with over 45 stores 2. 180+ stores nationwide 3. SM Foundation, Inc. running CSR activities 4. Subsidiaries are SM Prime Holdings PSE: SMPH), SM Development PSE: SMDC) etc. Strength 5. International Toyworld Inc. is a subsidiary of SM
1.Not present in many countries Weakness 2. Lack online shipping and e-commerce
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies Opportunity 3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1.Different FDI policy on country 2.CRM is not in very well in place Threats 3.Labor union relations are not very healthy Competition
1. Dillard's 2. Home Retail Group Competitors 3. Mercuries & Associates
doc_488279976.docx