Description
SWOT ANALYSIS OF SLINKY
Slinky
Parent Company
Slinky
Category
Toy Brands & Manufacturers
Sector
Media and entertainment
What walks down stairs, alone or in pairs, And makes a slinkity sound? A spring, a spring, a marvelous thing, Everyone knows it’s Slinky… It's Slinky, it's Slinky, for fun it's a wonderful toy Tagline/ Slogan It's Slinky, it's Slinky, it's fun for a girl and a boy
USP
Simple design of toy performing many tricks
STP
Segment
Kids preference for innovative toys
Target Group
Kids (3-16 years) and adults preferring innovative toys
Positioning
Magical toy which can do multiple things
SWOT Analysis
1. Simple design and low cost of the toy 2. Low maintenance toy capable of performing many tricks like flight of stairs, levitation etc. 3. Simple manufacturing set up 4. Jingle used in advertisement became synonymous with the product Strength itself
1. No license or trademark over the design 2. The company was never associated as the identity of the product Weakness though it shared the same name
1. Can be positioned as an educational toy to teach concepts of physics Opportunity 2. Marketing to make the company synonymous with the toy
1. Preference for plastic slinky 2. Though various in number, the tricks are limited and well known Threats hence become less interesting after some time
Competition
1.Ideal toy company Competitors 2.Poof-Slinky, Inc.
doc_995658589.docx
SWOT ANALYSIS OF SLINKY
Slinky
Parent Company
Slinky
Category
Toy Brands & Manufacturers
Sector
Media and entertainment
What walks down stairs, alone or in pairs, And makes a slinkity sound? A spring, a spring, a marvelous thing, Everyone knows it’s Slinky… It's Slinky, it's Slinky, for fun it's a wonderful toy Tagline/ Slogan It's Slinky, it's Slinky, it's fun for a girl and a boy
USP
Simple design of toy performing many tricks
STP
Segment
Kids preference for innovative toys
Target Group
Kids (3-16 years) and adults preferring innovative toys
Positioning
Magical toy which can do multiple things
SWOT Analysis
1. Simple design and low cost of the toy 2. Low maintenance toy capable of performing many tricks like flight of stairs, levitation etc. 3. Simple manufacturing set up 4. Jingle used in advertisement became synonymous with the product Strength itself
1. No license or trademark over the design 2. The company was never associated as the identity of the product Weakness though it shared the same name
1. Can be positioned as an educational toy to teach concepts of physics Opportunity 2. Marketing to make the company synonymous with the toy
1. Preference for plastic slinky 2. Though various in number, the tricks are limited and well known Threats hence become less interesting after some time
Competition
1.Ideal toy company Competitors 2.Poof-Slinky, Inc.
doc_995658589.docx