Description
SWOT ANALYSIS OF SL GREEN REALTY CORPORATION
SL Green Realty Corporation
Parent Company
SL Green Realty corporation
Acquiring, managing and maximizing value of Manhattan commercial Category properties
Sector
Real estate Investment Trust
Tagline/ Slogan
Demanding Quality. Delivering Value.
USP
High Quality services
STP
Segment
New York real estate
Target Group
Corporates
Positioning
Create value through strategically acquiring
SWOT Analysis
1. The only fully integrated real estate investment trust focused on Manhattan commercial properties 2. New York’s largest commercial office landlord 3. Experience of over 3 decades Strength 4. Highest occupancy rate among its competitors
1.Relies heavily on debt for acquisitions, developments and property sales 2.High influence of credit environment and Vulnerable to changes in Weakness finance and banking sector
1.Potential acquisitions Opportunity 2.Geographic expansion
1.Properties are prime terrorism targets 2.Fluctuating interest rates Threats 3.Economic crisis
Competition
Competitors
1.Brookfield Properties 2.Vornado Realty Trust
3.Boston Properties
doc_729610191.docx
SWOT ANALYSIS OF SL GREEN REALTY CORPORATION
SL Green Realty Corporation
Parent Company
SL Green Realty corporation
Acquiring, managing and maximizing value of Manhattan commercial Category properties
Sector
Real estate Investment Trust
Tagline/ Slogan
Demanding Quality. Delivering Value.
USP
High Quality services
STP
Segment
New York real estate
Target Group
Corporates
Positioning
Create value through strategically acquiring
SWOT Analysis
1. The only fully integrated real estate investment trust focused on Manhattan commercial properties 2. New York’s largest commercial office landlord 3. Experience of over 3 decades Strength 4. Highest occupancy rate among its competitors
1.Relies heavily on debt for acquisitions, developments and property sales 2.High influence of credit environment and Vulnerable to changes in Weakness finance and banking sector
1.Potential acquisitions Opportunity 2.Geographic expansion
1.Properties are prime terrorism targets 2.Fluctuating interest rates Threats 3.Economic crisis
Competition
Competitors
1.Brookfield Properties 2.Vornado Realty Trust
3.Boston Properties
doc_729610191.docx