Description
SWOT ANALYSIS OF SKYWEST AIRLINES
SkyWest Airlines Parent Company Category Sector Tagline/ Slogan USP SkyWest Airlines Pvt ltd Regional (Indonesia is the only international destination) Airlines Safety First A very good image for safety and precautions STP Segment Target Group Positioning Customers looking for safety and punctuality Middle class / Upper middle class Safety First for the passengers SWOT Analysis 1. Skywest Airlines has been operating since 1963 and its brand name is well established and regarded by customers, industry and regulators in Western and Northern Australia 2. Sole permitted operator to a number of regional destinations in Australia 3. Multiple year scheduled charter contracts with major resource companies which provides the company with a reliable and highly visible revenue base, as well as cash flow to fund expansion. 4. Operations to 160 destinations with a 300+fleet size 1. Too much reliance on operating environment makes the financial position of the company unstable 2. Not a member of any of the airline alliances and hence loses out on benefits of code share agreements 3. It provides services on behalf of the long haul legacy carriers like US airways, Delta airlines and hence there is dependence on this carriers
Strength
Weakness
1. The company stands to benefit from long-term growth in Western Australia tourism and is actively seeking to build exposure of the tourist destinations it is able to offer services to 2. Leverage on association with Virgin airlines in order to further strengthen its brand image Opportunity 3. More destinations and also tapping global customers 1. Fluctuating demand of air travel due to unstable global economy 2. Increase in aviation fuel cost Threats 3. Increasing labor cost and threat of strikes of worker unions Competition 1. American Eagle 2. ExpressJet 3. Comair
Competitors
doc_645939391.docx
SWOT ANALYSIS OF SKYWEST AIRLINES
SkyWest Airlines Parent Company Category Sector Tagline/ Slogan USP SkyWest Airlines Pvt ltd Regional (Indonesia is the only international destination) Airlines Safety First A very good image for safety and precautions STP Segment Target Group Positioning Customers looking for safety and punctuality Middle class / Upper middle class Safety First for the passengers SWOT Analysis 1. Skywest Airlines has been operating since 1963 and its brand name is well established and regarded by customers, industry and regulators in Western and Northern Australia 2. Sole permitted operator to a number of regional destinations in Australia 3. Multiple year scheduled charter contracts with major resource companies which provides the company with a reliable and highly visible revenue base, as well as cash flow to fund expansion. 4. Operations to 160 destinations with a 300+fleet size 1. Too much reliance on operating environment makes the financial position of the company unstable 2. Not a member of any of the airline alliances and hence loses out on benefits of code share agreements 3. It provides services on behalf of the long haul legacy carriers like US airways, Delta airlines and hence there is dependence on this carriers
Strength
Weakness
1. The company stands to benefit from long-term growth in Western Australia tourism and is actively seeking to build exposure of the tourist destinations it is able to offer services to 2. Leverage on association with Virgin airlines in order to further strengthen its brand image Opportunity 3. More destinations and also tapping global customers 1. Fluctuating demand of air travel due to unstable global economy 2. Increase in aviation fuel cost Threats 3. Increasing labor cost and threat of strikes of worker unions Competition 1. American Eagle 2. ExpressJet 3. Comair
Competitors
doc_645939391.docx