Description
SWOT ANALYSIS OF SKY SPORTS
Sky Sports
Parent Company
British Sky Broadcasting
Category
Sports TV Channels
Sector
Media and Entertainment
Tagline/ Slogan
What do you want to watch; Entertainment your way; Believe in Better
USP
One of the most popular sports channel in the world
STP
Segment
Sports enthusiasts
Target Group
18-30 middle and upper class
Positioning
Sport's entertainment at its best
SWOT Analysis
1. Popular brand name 2.Showcases big sports events 3. Many Channels for showing a spectrum of sporting content Strength 4. HD and 3D available
1.Price of individually viewing channel is high 2.Sky Sports team made sexist and racist comments which caused a Weakness huge uproar
1.Tieups with more sports events Opportunity 2. Localization in markets like India and South Asia
1.Threat from different sports channels worldwide Threats 2.Live streaming of matches on internet affects viewership
Competition
1.Star Sports 2.Ten Sports Competitors 3.ESPN
doc_453397356.docx
SWOT ANALYSIS OF SKY SPORTS
Sky Sports
Parent Company
British Sky Broadcasting
Category
Sports TV Channels
Sector
Media and Entertainment
Tagline/ Slogan
What do you want to watch; Entertainment your way; Believe in Better
USP
One of the most popular sports channel in the world
STP
Segment
Sports enthusiasts
Target Group
18-30 middle and upper class
Positioning
Sport's entertainment at its best
SWOT Analysis
1. Popular brand name 2.Showcases big sports events 3. Many Channels for showing a spectrum of sporting content Strength 4. HD and 3D available
1.Price of individually viewing channel is high 2.Sky Sports team made sexist and racist comments which caused a Weakness huge uproar
1.Tieups with more sports events Opportunity 2. Localization in markets like India and South Asia
1.Threat from different sports channels worldwide Threats 2.Live streaming of matches on internet affects viewership
Competition
1.Star Sports 2.Ten Sports Competitors 3.ESPN
doc_453397356.docx