Description
SWOT ANALYSIS OF SKODA YETI
Skoda Yeti Parent Company Category Sector Tagline/ Slogan USP Skoda Auto Sedan, hatchback, SUV Automobiles The right of way Tough, Off-roader characteristics and features, comfortable STP Segment Target Group SUV Families and off roader drivers Positioned as a tough car built for rough terrains but at the same time comfortable for a drive SWOT Analysis 1. Great driver visibility due to high driving position 2. Well suited for off roads due to great handling capabilities 3. Handy and convenient features to use 4. Easy to drive in traffic and in city due to increased driver visibility 5. Also known as Skoda Sandi in some markets 6. Škoda Yeti has been awarded a 5-star safety rating by the Euro NCAP 1. Skoda has not been penetrating into emerging economies as some of the other competitors 2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential 1.Collaborations with automobile entities to penetrate deeper in
Positioning
Strength
Weakness Opportunity
the market through distribution and servicing network 2. Augmenting automobile market 3.Attracting more middle income class customers 1.Rapid technological innovations implemented in upcoming cars Threats 2. Intense competition from national car manufacturers 3.Intense competition in theSUV market Competition 1.Hyundai Tucson 2.Maruti Grand Vitara Competitors 3. TATA Aria
doc_557384855.docx
SWOT ANALYSIS OF SKODA YETI
Skoda Yeti Parent Company Category Sector Tagline/ Slogan USP Skoda Auto Sedan, hatchback, SUV Automobiles The right of way Tough, Off-roader characteristics and features, comfortable STP Segment Target Group SUV Families and off roader drivers Positioned as a tough car built for rough terrains but at the same time comfortable for a drive SWOT Analysis 1. Great driver visibility due to high driving position 2. Well suited for off roads due to great handling capabilities 3. Handy and convenient features to use 4. Easy to drive in traffic and in city due to increased driver visibility 5. Also known as Skoda Sandi in some markets 6. Škoda Yeti has been awarded a 5-star safety rating by the Euro NCAP 1. Skoda has not been penetrating into emerging economies as some of the other competitors 2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential 1.Collaborations with automobile entities to penetrate deeper in
Positioning
Strength
Weakness Opportunity
the market through distribution and servicing network 2. Augmenting automobile market 3.Attracting more middle income class customers 1.Rapid technological innovations implemented in upcoming cars Threats 2. Intense competition from national car manufacturers 3.Intense competition in theSUV market Competition 1.Hyundai Tucson 2.Maruti Grand Vitara Competitors 3. TATA Aria
doc_557384855.docx