Description
SWOT ANALYSIS OF SKODA SUPERB
Skoda Superb Parent Company Category Sector Tagline/ Slogan USP Skoda Auto Sedan Automobiles Simply Superb; Elegance is never empty Good control, Impressive driver comfort, good handling STP Segment Target Group Positioning Sedan segment Young executives and businessmen Positioned as long distance cruiser providing comfortable drive SWOT Analysis 1.Great handling due to good quality suspension and anti-skid technology 2. Spacious interiors and passenger space 3. Owned by a highly trusted and reputed brand 4. Provides great space and legroom in both front and rear seats 5. Currently the largest and most luxurious model in Škoda's model range 6. Advertising and marketing of the premium car has been excellent 1.Premium car segment is extremely tough with a lot of premium cars in the international market 2. It is yet to capture a high market share in emerging economies 1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network
Strength
Weakness
Opportunity
2. Augmenting automobile market 3.Constant improvements in technologies 1.Rapid technological innovations implemented in upcoming competitive cars Threats 2. Intense competition from national car manufacturers 3.New hybrid fuelled cars Competition 1.Honda Accord 2.Maruti Kizashi Competitors 3.Hyundai Sonata
doc_585844476.docx
SWOT ANALYSIS OF SKODA SUPERB
Skoda Superb Parent Company Category Sector Tagline/ Slogan USP Skoda Auto Sedan Automobiles Simply Superb; Elegance is never empty Good control, Impressive driver comfort, good handling STP Segment Target Group Positioning Sedan segment Young executives and businessmen Positioned as long distance cruiser providing comfortable drive SWOT Analysis 1.Great handling due to good quality suspension and anti-skid technology 2. Spacious interiors and passenger space 3. Owned by a highly trusted and reputed brand 4. Provides great space and legroom in both front and rear seats 5. Currently the largest and most luxurious model in Škoda's model range 6. Advertising and marketing of the premium car has been excellent 1.Premium car segment is extremely tough with a lot of premium cars in the international market 2. It is yet to capture a high market share in emerging economies 1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network
Strength
Weakness
Opportunity
2. Augmenting automobile market 3.Constant improvements in technologies 1.Rapid technological innovations implemented in upcoming competitive cars Threats 2. Intense competition from national car manufacturers 3.New hybrid fuelled cars Competition 1.Honda Accord 2.Maruti Kizashi Competitors 3.Hyundai Sonata
doc_585844476.docx