Description
SWOT ANALYSIS OF SKODA LAURA
Skoda Laura Parent Company Category Sector Tagline/ Slogan USP Skoda Auto Sedan, hatchback, SUV Automobiles Beauty Beckons Comfortable, elegant, stylish STP Segment Target Group Positioning Sedan Young Professionals and business executives Positioned as a sedan possessing one of the best engine in its class SWOT Analysis 1. Smooth and refined engine 2. Excellent handling due to precise steering and front wheel drive 3. Spacious legroom; both front and rear seats 4. Elegant design blended with style 5. Good branding and advertising through various media channels 1.Skoda has not been penetrate into emerging economies as some of the other competitors 2. Despite being an excellent product, hasn’t been able to capture market as per its potential 1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network Opportunity 2. Augmenting automobile market
Strength
Weakness
3.Attracting more middle income class customers 1.Rapid technological innovations implemented in upcoming cars Threats 2. Intense competition from national car manufacturers 3.New hybrid fuel future and concept cars Competition 1.Honda City 2.Volkswagen Jetta Competitors 3. Hyundai Verna
doc_963780622.docx
SWOT ANALYSIS OF SKODA LAURA
Skoda Laura Parent Company Category Sector Tagline/ Slogan USP Skoda Auto Sedan, hatchback, SUV Automobiles Beauty Beckons Comfortable, elegant, stylish STP Segment Target Group Positioning Sedan Young Professionals and business executives Positioned as a sedan possessing one of the best engine in its class SWOT Analysis 1. Smooth and refined engine 2. Excellent handling due to precise steering and front wheel drive 3. Spacious legroom; both front and rear seats 4. Elegant design blended with style 5. Good branding and advertising through various media channels 1.Skoda has not been penetrate into emerging economies as some of the other competitors 2. Despite being an excellent product, hasn’t been able to capture market as per its potential 1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network Opportunity 2. Augmenting automobile market
Strength
Weakness
3.Attracting more middle income class customers 1.Rapid technological innovations implemented in upcoming cars Threats 2. Intense competition from national car manufacturers 3.New hybrid fuel future and concept cars Competition 1.Honda City 2.Volkswagen Jetta Competitors 3. Hyundai Verna
doc_963780622.docx