Description
SWOT ANALYSIS OF SKODA FABIA
Skoda Fabia
Parent Company
Skoda Auto
Category
Sedan, hatchback, SUV
Sector
Automobiles
Tagline/ Slogan
Because you’re special; Made of meaner stuff; Now that’s Fab
USP
Comfortable, elegant, stylish
STP
Segment
Hatchback
Target Group
Nuclear families and young professionals
Positioned as a super hatchback which provides ultimate comfort Positioning blended with style
SWOT Analysis
1.Available in a wide range of variants, both petrol and diesel 2. Spacious interiors and passenger space 3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS and much more 4. Elegant design blended with style 5. Good advertising and branding enhances visibility 6. Fitted with a central locking system that automatically locks itself if Strength the keys are not in the ignition
1.Skoda has not been able to capture international markets as much as some of the other major automobile players 2. Small segment hatchback cars has intense competition to have Weakness majority market share
1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network 2. Augmenting automobile market Opportunity 3.Attracting more middle income class customers
1.Rapid technological innovations implemented in upcoming cars 2. Intense competition from national car manufacturers Threats 3.Saturating market of hatchbacks
Competition
1.Maruti Swift 2.Fiat Palio Competitors 3. Nissan Micra
doc_624455794.docx
SWOT ANALYSIS OF SKODA FABIA
Skoda Fabia
Parent Company
Skoda Auto
Category
Sedan, hatchback, SUV
Sector
Automobiles
Tagline/ Slogan
Because you’re special; Made of meaner stuff; Now that’s Fab
USP
Comfortable, elegant, stylish
STP
Segment
Hatchback
Target Group
Nuclear families and young professionals
Positioned as a super hatchback which provides ultimate comfort Positioning blended with style
SWOT Analysis
1.Available in a wide range of variants, both petrol and diesel 2. Spacious interiors and passenger space 3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS and much more 4. Elegant design blended with style 5. Good advertising and branding enhances visibility 6. Fitted with a central locking system that automatically locks itself if Strength the keys are not in the ignition
1.Skoda has not been able to capture international markets as much as some of the other major automobile players 2. Small segment hatchback cars has intense competition to have Weakness majority market share
1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network 2. Augmenting automobile market Opportunity 3.Attracting more middle income class customers
1.Rapid technological innovations implemented in upcoming cars 2. Intense competition from national car manufacturers Threats 3.Saturating market of hatchbacks
Competition
1.Maruti Swift 2.Fiat Palio Competitors 3. Nissan Micra
doc_624455794.docx