Description
SWOT ANALYSIS OF SKODA AUTO
Skoda Auto Parent Company Category Sector Tagline/ Slogan USP Skoda Auto & Volkswagen Group Sedan, hatchback, SUV Automobiles Simply Clever Comfortable, Spacious, Elegant, Smooth performer STP Segment Target Group Automobile users Urban Families, Businessmen. Positioned as a value-for-money car manufacturer providing comfort and spacious interiors Product Portfolio Skoda Fabia Skoda Octavia Skoda Laura Brands Skoda Yeti SWOT Analysis 1.Available in a wide range of variants, both petrol and diesel 2. Spacious interiors and passenger space both front and rear legroom as well as headspace 3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS, anti-skid braking and much more 4. High brand recall in markets of UK and Europe 5. Has a production output of over 850,000 cars per annum and
Positioning
Strength
has over 24,000 employees globally 6. A high performance car in many international racing events 1. Extremely stiff competition in the segment means limited scope for market expansion 2.Still trying to establish itself in the emerging economies 1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network 2. Augmenting automobile market Opportunity 3.Augmenting manufacturing capabilities to produce more cars 1.Rapid technological innovations implemented in upcoming cars Threats 2. Intense competition from national car manufacturers 3.New hybrid fuelled and concept cars Competition 1. Toyota 2.Honda 3. Hyundai 4. Ford 5. Nissan
Weakness
Competitors
doc_119745900.docx
SWOT ANALYSIS OF SKODA AUTO
Skoda Auto Parent Company Category Sector Tagline/ Slogan USP Skoda Auto & Volkswagen Group Sedan, hatchback, SUV Automobiles Simply Clever Comfortable, Spacious, Elegant, Smooth performer STP Segment Target Group Automobile users Urban Families, Businessmen. Positioned as a value-for-money car manufacturer providing comfort and spacious interiors Product Portfolio Skoda Fabia Skoda Octavia Skoda Laura Brands Skoda Yeti SWOT Analysis 1.Available in a wide range of variants, both petrol and diesel 2. Spacious interiors and passenger space both front and rear legroom as well as headspace 3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS, anti-skid braking and much more 4. High brand recall in markets of UK and Europe 5. Has a production output of over 850,000 cars per annum and
Positioning
Strength
has over 24,000 employees globally 6. A high performance car in many international racing events 1. Extremely stiff competition in the segment means limited scope for market expansion 2.Still trying to establish itself in the emerging economies 1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network 2. Augmenting automobile market Opportunity 3.Augmenting manufacturing capabilities to produce more cars 1.Rapid technological innovations implemented in upcoming cars Threats 2. Intense competition from national car manufacturers 3.New hybrid fuelled and concept cars Competition 1. Toyota 2.Honda 3. Hyundai 4. Ford 5. Nissan
Weakness
Competitors
doc_119745900.docx