Description
SWOT ANALYSIS OF SIX FLAGS MAGIC MOUNTAIN
Six Flags Magic Mountain
Parent Company
Six Flags Entertainment Corporation
Category
Amusement Park/Theme Park
Sector
Tourism and Hospitality
Tagline/ Slogan
Go Big! Go Six Flags!
USP
The park with the maximum number of roller coasters in the world
STP
Segment
Teen market, families with young children
Target Group
Young population living in and around California
The park with some of the best thrill rides in Southern California for Positioning adventurous adults
SWOT Analysis
1. Six Flags has 17 roller coasters, which is the maximum in the world 2. The owner, Six Flags Entertainment Corporation is the largest amusement park company in the world based on the number of properties. 3. The park receives an average of 2.5 million visitors every year. 4. It is has over 19 theme parks across USA and Mexico Strength 5. Popular brand name and marketing in USA
1. The theme park has limited brand awareness abroad, hence limited international tourists 2. Tough competition from other established theme parks means Weakness limited market share growth
1. The park can license popular characters in order to attract more visitors 2. The market demographics suggest that it has a majority of families with 10-12 year old children, who are potential customers for amusement parks 3.It can take advantage of the owner company’s vast experience in Opportunity operating several successful amusement parks
Threats
1. The park caters mainly to the teen market segment, which has less spending capacity as compared to families
2.Southern California has many impressive amusement parks that are involved in constant innovation and experimentation, making it a very competitive market 3.If the park does not recover quickly from the negative reputation that it has earned, it will witness a major drop in attendance
Competition
1. Disney’s California Adventure, USA 2.Legoland, USA Competitors 3. Universal Studios, USA
doc_608222029.docx
SWOT ANALYSIS OF SIX FLAGS MAGIC MOUNTAIN
Six Flags Magic Mountain
Parent Company
Six Flags Entertainment Corporation
Category
Amusement Park/Theme Park
Sector
Tourism and Hospitality
Tagline/ Slogan
Go Big! Go Six Flags!
USP
The park with the maximum number of roller coasters in the world
STP
Segment
Teen market, families with young children
Target Group
Young population living in and around California
The park with some of the best thrill rides in Southern California for Positioning adventurous adults
SWOT Analysis
1. Six Flags has 17 roller coasters, which is the maximum in the world 2. The owner, Six Flags Entertainment Corporation is the largest amusement park company in the world based on the number of properties. 3. The park receives an average of 2.5 million visitors every year. 4. It is has over 19 theme parks across USA and Mexico Strength 5. Popular brand name and marketing in USA
1. The theme park has limited brand awareness abroad, hence limited international tourists 2. Tough competition from other established theme parks means Weakness limited market share growth
1. The park can license popular characters in order to attract more visitors 2. The market demographics suggest that it has a majority of families with 10-12 year old children, who are potential customers for amusement parks 3.It can take advantage of the owner company’s vast experience in Opportunity operating several successful amusement parks
Threats
1. The park caters mainly to the teen market segment, which has less spending capacity as compared to families
2.Southern California has many impressive amusement parks that are involved in constant innovation and experimentation, making it a very competitive market 3.If the park does not recover quickly from the negative reputation that it has earned, it will witness a major drop in attendance
Competition
1. Disney’s California Adventure, USA 2.Legoland, USA Competitors 3. Universal Studios, USA
doc_608222029.docx