Description
SWOT ANALYSIS OF SISLEY
Sisley
Parent company
Benetton
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
-
The brand is known for its stylish clothing with clean cuts for both USP men and women STP
Men and women having a flair for simple but refined clothing with a Segment hint of style and fashion.
Target group
Urban upper middle class
Positioning
Fashion reinterpreted for everyone SWOT analysis
1. The company is a subsidiary of the renowned Benetton group giving it the brand value and recognition. 2. The clothes are known because of its sophisticated clean cuts and classy designs. 3. The brand has a share in the total business of Benetton. 4. The company has a worldwide presence reaching customers all over the world. 5. The brand also has a stylish website giving complete information Strength relating to its products, campaigns and stores.
1.The brand being among the elite brand is prone to recession and economic downturns Weakness 2.The brand hasn’t been able to penetrate in terms of global reach
and recall
1. Advertisements can be customized according to culture of each country 2. More advertising and branding can help improve its presence Opportunity 3. More distribution globally to increase brand availability
1. Similar designs available in other brands hence switching cost is less. 2. Local market poses a risk Threats 3. Fake duplicates or replicas hurt sales Competition
1.Zara Competitors 2. Mango
doc_508030869.docx
SWOT ANALYSIS OF SISLEY
Sisley
Parent company
Benetton
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
-
The brand is known for its stylish clothing with clean cuts for both USP men and women STP
Men and women having a flair for simple but refined clothing with a Segment hint of style and fashion.
Target group
Urban upper middle class
Positioning
Fashion reinterpreted for everyone SWOT analysis
1. The company is a subsidiary of the renowned Benetton group giving it the brand value and recognition. 2. The clothes are known because of its sophisticated clean cuts and classy designs. 3. The brand has a share in the total business of Benetton. 4. The company has a worldwide presence reaching customers all over the world. 5. The brand also has a stylish website giving complete information Strength relating to its products, campaigns and stores.
1.The brand being among the elite brand is prone to recession and economic downturns Weakness 2.The brand hasn’t been able to penetrate in terms of global reach
and recall
1. Advertisements can be customized according to culture of each country 2. More advertising and branding can help improve its presence Opportunity 3. More distribution globally to increase brand availability
1. Similar designs available in other brands hence switching cost is less. 2. Local market poses a risk Threats 3. Fake duplicates or replicas hurt sales Competition
1.Zara Competitors 2. Mango
doc_508030869.docx