Description
SWOT ANALYSIS OF SIMON PROPERTY
Simon Property
Parent Company
Simon Property Group
Regional malls, premium outlet centers, mills, community/lifestyle Category centers and international properties
Sector
Real Estate
Tagline/ Slogan
Self administered and self managed real estate investment trust
USP
Quality offerings
STP
Segment
Large metropolitan areas
Target Group
Mostly retailers
Positioning
High quality services in the real estate sector
SWOT Analysis
1. Largest real estate investment trust in US 2. Experience of over 50 years 3. Formation of joint ventures for enhancement of its portfolio Strength 4. Strong presence as it stands out in the sector
1. Highly dependent on willingness of retailers to rent space in malls Weakness 2. Affected by any changes in the retail environment
1.International expansion by JVs and tie-ups Opportunity 2.Finding new methods to bring business to its commercial properties
1.Rising interest rates 2.changes in economic condition and consumer confidence Threats 3.cycles and risks inherent in the retail environment
Competition
1.General Growth Properties 2.Vornado Realty Trust Competitors 3.Macerich Company
doc_378202689.docx
SWOT ANALYSIS OF SIMON PROPERTY
Simon Property
Parent Company
Simon Property Group
Regional malls, premium outlet centers, mills, community/lifestyle Category centers and international properties
Sector
Real Estate
Tagline/ Slogan
Self administered and self managed real estate investment trust
USP
Quality offerings
STP
Segment
Large metropolitan areas
Target Group
Mostly retailers
Positioning
High quality services in the real estate sector
SWOT Analysis
1. Largest real estate investment trust in US 2. Experience of over 50 years 3. Formation of joint ventures for enhancement of its portfolio Strength 4. Strong presence as it stands out in the sector
1. Highly dependent on willingness of retailers to rent space in malls Weakness 2. Affected by any changes in the retail environment
1.International expansion by JVs and tie-ups Opportunity 2.Finding new methods to bring business to its commercial properties
1.Rising interest rates 2.changes in economic condition and consumer confidence Threats 3.cycles and risks inherent in the retail environment
Competition
1.General Growth Properties 2.Vornado Realty Trust Competitors 3.Macerich Company
doc_378202689.docx