Description
SWOT ANALYSIS OF SIMON AND SCHUSTER
Simon And Schuster
Parent Company
Simon And Schuster
Category
Printing & Publishing
Sector
Media and Entertainment
Bringing an extensive cross section of first class information and Tagline/ Slogan entertainment in all media
USP
Great quality material for current, and coming generations
STP
Segment
All kinds of publishing
Target Group
Books, magazines and newspapers and other media
Positioning
Publishers that demonstrate vogue and trendy
SWOT Analysis
1. One of the top 50 global publishing brands 2. Simon & Schuster consists of numerous prestigious and well known imprints, including Simon & Schuster, Scribner, Atria, Touchstone etc., 3. Simon & Schuster has publishing and distribution capabilities in the United States, Canada, the United Kingdom and Australia, as well as an international sales presence in every major market 4. Simon & Schuster has taken an industry leadership position in bringing its titles to all available ebook retailers and devices, with Strength 14,000 titles available as eBooks
1.Increase in e-resources may cannibalize its own publishing products Weakness 2. Limited global presence and market share
1. Launch of apps to make content available for tablets and phones 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s and media segments due Threats to high margins
Competition
1. Bonnier Group 2. Thomson Reuters Competitors 3.Metro International S.A.
doc_527562069.docx
SWOT ANALYSIS OF SIMON AND SCHUSTER
Simon And Schuster
Parent Company
Simon And Schuster
Category
Printing & Publishing
Sector
Media and Entertainment
Bringing an extensive cross section of first class information and Tagline/ Slogan entertainment in all media
USP
Great quality material for current, and coming generations
STP
Segment
All kinds of publishing
Target Group
Books, magazines and newspapers and other media
Positioning
Publishers that demonstrate vogue and trendy
SWOT Analysis
1. One of the top 50 global publishing brands 2. Simon & Schuster consists of numerous prestigious and well known imprints, including Simon & Schuster, Scribner, Atria, Touchstone etc., 3. Simon & Schuster has publishing and distribution capabilities in the United States, Canada, the United Kingdom and Australia, as well as an international sales presence in every major market 4. Simon & Schuster has taken an industry leadership position in bringing its titles to all available ebook retailers and devices, with Strength 14,000 titles available as eBooks
1.Increase in e-resources may cannibalize its own publishing products Weakness 2. Limited global presence and market share
1. Launch of apps to make content available for tablets and phones 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1. Intense competition by the regional publishers of different countries 2.Rapid changes in the educational structure of different countries 3.Global players entering into the children’s and media segments due Threats to high margins
Competition
1. Bonnier Group 2. Thomson Reuters Competitors 3.Metro International S.A.
doc_527562069.docx