Description
SWOT ANALYSIS OF SILVO
Silvo
Parent Company
Reckitt Benckiser
Category
Home Care brand
Sector
FMCG
Tagline/ Slogan
Cleans polishes protects
USP
Silvo All Purpose Metal Polish STP
Segment
House care- metal care
Target Group
Urban households, hotels and industries
Positioning
Gently cleans & polishes silver, gold and chrome. SWOT Analysis
1. High product quality as it is under the RB brand 2. Can be used for expensive metals as non abrasive. 3. Good Distribution network and brand presence in over 30 countires. Strength 4. Can have industrial use too
1. Brand awareness and recall is limited as advertising is not very prominent 2. People use domestic solutions as they are not completely aware of Weakness product utility
1.Handy products and packaging 2.More into commercial use and industrial use Opportunity 3.Reach all parts of developing countries
1.Substitues such as ash and other home remedies Threats 2.Me too products which are cheaper Competition
1.Autosol Competitors 2.Shining Monkey
doc_430694756.docx
SWOT ANALYSIS OF SILVO
Silvo
Parent Company
Reckitt Benckiser
Category
Home Care brand
Sector
FMCG
Tagline/ Slogan
Cleans polishes protects
USP
Silvo All Purpose Metal Polish STP
Segment
House care- metal care
Target Group
Urban households, hotels and industries
Positioning
Gently cleans & polishes silver, gold and chrome. SWOT Analysis
1. High product quality as it is under the RB brand 2. Can be used for expensive metals as non abrasive. 3. Good Distribution network and brand presence in over 30 countires. Strength 4. Can have industrial use too
1. Brand awareness and recall is limited as advertising is not very prominent 2. People use domestic solutions as they are not completely aware of Weakness product utility
1.Handy products and packaging 2.More into commercial use and industrial use Opportunity 3.Reach all parts of developing countries
1.Substitues such as ash and other home remedies Threats 2.Me too products which are cheaper Competition
1.Autosol Competitors 2.Shining Monkey
doc_430694756.docx