Description
SWOT ANALYSIS OF SIGMA ALDRICH

Sigma Aldrich

Sigma Aldrich Corporation – formed by the merger of Sigma Parent Company International Ltd. and Aldrich Chemical Co. in 1975.

Category

Specialty chemicals

Sector

Industrial Products

Tagline/ Slogan

Inspiring Science

Excelling in both chemical as well biochemical products to be used in USP scientific research as well as in the industry.

STP

Customers looking for value-for-money products without compromising Segment quality and performance.

Customers in the healthcare, life sciences, universities, government Target Group institutions and industrial sector.

Positioning

A leading Life Science and High Technology company.

SWOT Analysis

1. With more than 7,600 employees, the company operates directly in more than 40 countries and sells its products to more than 160 countries across the globe. 2. The company boasts of more than 1,87,000 products with more than 512 services, both direct and outsourced. 3. Strong supply chain and distribution network across all operating centers. 4. There has been a revolution of improved productivity within the organization and a surge in the cost-cutting activities across all Strength domains.

1. Low operating margins due to cost-cutting initiatives means the company is not looking at sustained growth. 2. Limited global brand awareness as compared to a few leading Weakness companies

1. Strategic acquisitions of Isotec, Beijing Superior Chemicals and Instruments Co., Epichem Group ltd. and BioReliance have exposed the Opportunity company to several new markets and avenues of growth. 2. India and China promise tremendous growth as the industrial

outlook shifts towards emerging economies. 3. Bio-chemicals are becoming increasingly popular as proenvironmental solutions.

1. Increased competition from several big players in the specialty chemicals sector. 2. International trade regulations have demolished several export benefits enjoyed by the company. 3. Global economic crisis is affecting international operations and demand for the products, and cost-cutting would not be such a good Threats option for the company.

Competition

1. Bayer AG 2. Brenntag AG Competitors 3. Johnson Matthey PLC.



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