Description
SWOT ANALYSIS OF SIDESHOW COLLECTIBLES
Sideshow Collectibles
Parent Company
Sideshow Collectibles
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Leading toy figure manufacturers
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Niche – focused on collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name having toys like Disney, Marvel, Predator, GI Joe etc 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises Strength 4. Brand recall is high
1.Product portfolio is mostly limited to action figures 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises Opportunity 3. Can put holograms or something similar so that imitation is not easy
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane Competitors 5. Neca
doc_553289466.docx
SWOT ANALYSIS OF SIDESHOW COLLECTIBLES
Sideshow Collectibles
Parent Company
Sideshow Collectibles
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Leading toy figure manufacturers
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Niche – focused on collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name having toys like Disney, Marvel, Predator, GI Joe etc 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises Strength 4. Brand recall is high
1.Product portfolio is mostly limited to action figures 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Potential to tap into more franchises 2.Reaching out by organizing contests on existing franchises Opportunity 3. Can put holograms or something similar so that imitation is not easy
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane Competitors 5. Neca
doc_553289466.docx