Description
SWOT ANALYSIS OF SHUI ON LAND
Shui On Land
Parent Company
Shui On Group
Develops, sells, leases, manages and operates residential, office, retail, Category entertainment and cultural properties
Sector
Real Estate
Tagline/ Slogan
Building a future sharing a dream
USP
Innovation and quality
STP
Segment
Mainly Chinese real estate market
Target Group
Corporates, retailers and high income group
Positioning
Visionary and innovative developers
SWOT Analysis
1. All projects manifest the Total Community approach 2. Has around a decade of experience. 3. Well established as the most visionary and innovative property developers 4. Applies master planning which ensures incorporation of economic development objectives as well as historical and cultural characteristics Strength 5. Strong brand name and reputation in the China real estate market
1.Limited global presence Weakness 2.Vulnerable to changes in Chinese economy affect operations
1. Expansion within and outside China 2.Expected rise in prices Opportunity 3.Increasing demand for commercial real estate
1.Slowed down growth in home sales 2.Very high competition in property market Threats 3.Fluctuating interest rates
Competition
1.Longfor Properties Limited 2.Country Garden Holdings Company Limited Competitors 3.City Developments Limited
doc_716292116.docx
SWOT ANALYSIS OF SHUI ON LAND
Shui On Land
Parent Company
Shui On Group
Develops, sells, leases, manages and operates residential, office, retail, Category entertainment and cultural properties
Sector
Real Estate
Tagline/ Slogan
Building a future sharing a dream
USP
Innovation and quality
STP
Segment
Mainly Chinese real estate market
Target Group
Corporates, retailers and high income group
Positioning
Visionary and innovative developers
SWOT Analysis
1. All projects manifest the Total Community approach 2. Has around a decade of experience. 3. Well established as the most visionary and innovative property developers 4. Applies master planning which ensures incorporation of economic development objectives as well as historical and cultural characteristics Strength 5. Strong brand name and reputation in the China real estate market
1.Limited global presence Weakness 2.Vulnerable to changes in Chinese economy affect operations
1. Expansion within and outside China 2.Expected rise in prices Opportunity 3.Increasing demand for commercial real estate
1.Slowed down growth in home sales 2.Very high competition in property market Threats 3.Fluctuating interest rates
Competition
1.Longfor Properties Limited 2.Country Garden Holdings Company Limited Competitors 3.City Developments Limited
doc_716292116.docx