Description
SWOT ANALYSIS OF SHREE GANESH JEWELLERY
Shree Ganesh Jewellery
Parent Company
Shree Ganesh Jewellery House Ltd
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Because emotions are not machine made; Sab shubh hai
USP
One of the leading exporters in India STP
Segment
Woman who adored ethnic full gold wear
Target Group
Middle and upper income group
Positioning
Light weight and affordable SWOT Analysis
1. SGJHL is among the top five exporters in India 2. One of a leading manufacturer and exporter of handcrafted jewellery from India 3. Has won “Highest Exporter-Gems and Jewellery” Strength 4. Good branding through celebrity brand ambassadors
1.Very limited presence in domestic market with 13 outlets in India 2.Brand recall is less as compared to leading brands because of Weakness limited advertising
1.Since they are leading manufacturers of Gems, diamonds and gold, has a huge scope in Indian markets 2.Growing market for customized jewellery and innovative designs Opportunity 3.customer buying power has increased after globalization
1.Foreign exchange rate fluctuations as major of revenues come from exports 2.Fluctuation in raw material, since the prices are going up and there’s volatility in prices of gold Threats 3.Economic slowdowns generally affects the consumption pattern Competition
1.Gitanjali 2.Titan Competitors 3.Renaissance Jewellery Ltd
doc_458315852.docx
SWOT ANALYSIS OF SHREE GANESH JEWELLERY
Shree Ganesh Jewellery
Parent Company
Shree Ganesh Jewellery House Ltd
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Because emotions are not machine made; Sab shubh hai
USP
One of the leading exporters in India STP
Segment
Woman who adored ethnic full gold wear
Target Group
Middle and upper income group
Positioning
Light weight and affordable SWOT Analysis
1. SGJHL is among the top five exporters in India 2. One of a leading manufacturer and exporter of handcrafted jewellery from India 3. Has won “Highest Exporter-Gems and Jewellery” Strength 4. Good branding through celebrity brand ambassadors
1.Very limited presence in domestic market with 13 outlets in India 2.Brand recall is less as compared to leading brands because of Weakness limited advertising
1.Since they are leading manufacturers of Gems, diamonds and gold, has a huge scope in Indian markets 2.Growing market for customized jewellery and innovative designs Opportunity 3.customer buying power has increased after globalization
1.Foreign exchange rate fluctuations as major of revenues come from exports 2.Fluctuation in raw material, since the prices are going up and there’s volatility in prices of gold Threats 3.Economic slowdowns generally affects the consumption pattern Competition
1.Gitanjali 2.Titan Competitors 3.Renaissance Jewellery Ltd
doc_458315852.docx