Description
SWOT ANALYSIS OF SHOWER TO SHOWER
Shower to Shower
Parent Company
Johnson & Johnson
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Just a sprinkle a day helps keep odor away
USP
Enjoy the ultimate freshness while pampering your skin STP
Segment
Sweat absorbent powder segment
Target Group
College going youth , working professionals and sports people
Silky-soft powder pampers your skin, while the unique absorption Positioning formula keeps you feeling drier longer. SWOT Analysis
1. Reputed Parent Company and trustworthy brand. 2. Good product range includes various fragrances 3. Excellent distribution network through malls, shops etc. 4. Various products catering to sports, men and other uses Strength 5. Good advertising and visibility through ads
1. Limited rural penetration 2. Competition means less product differentiation and high brand Weakness switching
1. To explore untapped rural market. 2. More convenient portable packs to be prepared. Opportunity 3. Tie-ups with beauty clinics, gymnasiums, sports academies etc
1.Cheap imitation products 2.Brand imitation Threats 3. Competition from increasing penetration of competitors Competition
1.Nycil 2.Dermi cool 3.Glacier Competitors 4. Ponds
doc_595267359.docx
SWOT ANALYSIS OF SHOWER TO SHOWER
Shower to Shower
Parent Company
Johnson & Johnson
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Just a sprinkle a day helps keep odor away
USP
Enjoy the ultimate freshness while pampering your skin STP
Segment
Sweat absorbent powder segment
Target Group
College going youth , working professionals and sports people
Silky-soft powder pampers your skin, while the unique absorption Positioning formula keeps you feeling drier longer. SWOT Analysis
1. Reputed Parent Company and trustworthy brand. 2. Good product range includes various fragrances 3. Excellent distribution network through malls, shops etc. 4. Various products catering to sports, men and other uses Strength 5. Good advertising and visibility through ads
1. Limited rural penetration 2. Competition means less product differentiation and high brand Weakness switching
1. To explore untapped rural market. 2. More convenient portable packs to be prepared. Opportunity 3. Tie-ups with beauty clinics, gymnasiums, sports academies etc
1.Cheap imitation products 2.Brand imitation Threats 3. Competition from increasing penetration of competitors Competition
1.Nycil 2.Dermi cool 3.Glacier Competitors 4. Ponds
doc_595267359.docx