Description
SWOT ANALYSIS OF SHOPRITE
Shoprite
Parent Company
Shoprite Holdings
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Lower Prices you can trust always
USP
A reputed retail and fast food company offering lower prices STP
Segment
Food retail chain segment
Target Group
Middle income households
to offer customers a convenient shopping experience in clean stores where customers can be sure to pay our lowest prices on their basic Positioning food and household requirements SWOT Analysis
1. Operates over 1200 corporate and 270 franchise outlets in 16 countries across Africa and the Indian Ocean Islands 2. One of the leaders in South African food retailing and is, according to independent market research, the brand of choice of the highest percentage of South Africans consumers 3. Value added services offeredadds to the customer focused approach Strength 4. Large economies of scale help achieve low cost operations
1.Rising food prices world over have impacted its business 2.Not very popular in-store brands 3.Low prices often leave a perception of low quality in minds of Weakness consumers
1.Seek expansion through strategic acquisitions Opportunity 2.Creating brand presence through advertising and promotions
1. Maintaining low cost operations in the wake of global economic recession Threats 2.Rising competition in retail chain segment Competition
1.Metcash 2.Cencosud Competitors 3.Walmart
doc_352352190.docx
SWOT ANALYSIS OF SHOPRITE
Shoprite
Parent Company
Shoprite Holdings
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Lower Prices you can trust always
USP
A reputed retail and fast food company offering lower prices STP
Segment
Food retail chain segment
Target Group
Middle income households
to offer customers a convenient shopping experience in clean stores where customers can be sure to pay our lowest prices on their basic Positioning food and household requirements SWOT Analysis
1. Operates over 1200 corporate and 270 franchise outlets in 16 countries across Africa and the Indian Ocean Islands 2. One of the leaders in South African food retailing and is, according to independent market research, the brand of choice of the highest percentage of South Africans consumers 3. Value added services offeredadds to the customer focused approach Strength 4. Large economies of scale help achieve low cost operations
1.Rising food prices world over have impacted its business 2.Not very popular in-store brands 3.Low prices often leave a perception of low quality in minds of Weakness consumers
1.Seek expansion through strategic acquisitions Opportunity 2.Creating brand presence through advertising and promotions
1. Maintaining low cost operations in the wake of global economic recession Threats 2.Rising competition in retail chain segment Competition
1.Metcash 2.Cencosud Competitors 3.Walmart
doc_352352190.docx