Description
SWOT ANALYSIS OF SHOPPERS STOP
Shoppers Stop
Parent Company
K. Raheja Group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Start Something New
USP
New styles and presence in all major metros STP
Segment
Style and status cautious group
Target Group
Upper Middle class group
Positioning
Styles and quality SWOT Analysis
1. It has strong domestic presence with 50+ stores in India 2. Shoppers stop has become highest benchmark for retail industry 3. Loyal customer base with more than 750,000 first citizen members 4.Increasing footfalls and conversion rates 5. Management team is strongly established as well as skilled labor Strength force
1. It has lesser promotional strategies on both ATL and BTL level compared to global leaders 2. It always follows low risk strategy in business or entering into new Weakness segment
1. Big opportunity to enter into new geographies nationally Opportunity 2.Foreign players see it as preferred partner for making investment in
India 4.It could enter into Hypercity -high retail value category
1. Due to global slowdown consumers’ purchase power has reduced for top high value brands 2.Increasing brand awareness among consumers across all socioThreats economic classes Competition
1.Vishal Mega mart 2.Westside Competitors 3.Wills Lifestyle
doc_136738080.docx
SWOT ANALYSIS OF SHOPPERS STOP
Shoppers Stop
Parent Company
K. Raheja Group
Category
Retail
Sector
Retail and lifestyle
Tagline/ Slogan
Start Something New
USP
New styles and presence in all major metros STP
Segment
Style and status cautious group
Target Group
Upper Middle class group
Positioning
Styles and quality SWOT Analysis
1. It has strong domestic presence with 50+ stores in India 2. Shoppers stop has become highest benchmark for retail industry 3. Loyal customer base with more than 750,000 first citizen members 4.Increasing footfalls and conversion rates 5. Management team is strongly established as well as skilled labor Strength force
1. It has lesser promotional strategies on both ATL and BTL level compared to global leaders 2. It always follows low risk strategy in business or entering into new Weakness segment
1. Big opportunity to enter into new geographies nationally Opportunity 2.Foreign players see it as preferred partner for making investment in
India 4.It could enter into Hypercity -high retail value category
1. Due to global slowdown consumers’ purchase power has reduced for top high value brands 2.Increasing brand awareness among consumers across all socioThreats economic classes Competition
1.Vishal Mega mart 2.Westside Competitors 3.Wills Lifestyle
doc_136738080.docx