Description
SWOT ANALYSIS OF SHOPPERS DRUG MART
Shoppers Drug Mart
Parent Company
Shoppers Drug Mart
Category
Drug retailor
Sector
Retail and Lifestyle
Tagline/ Slogan
Your Life Store ; Take care of yourself
USP
Canada's largest pharmacy chain STP
Segment
Pharma retail chain segment
Target Group
Middle class and upper class households
Positioning
A retail chain looking after its customers health SWOT Analysis
1.Canada's largest pharmacy chain with 1,200+ stores 2.Implementation of successful loyalty program 3.Shoppers Drug Mart introduced its first BeautyBoutique, setting a new standard for the industry with its open-sell display and unbiased approach to customer service in prestige cosmetic retailing. 4. Strong presence across Canada and easy accessibility Strength 5. Presence of private label brands
1. Strong competition from local stores and unorganised retail means limited market share Weakness 2.Very less global presence so standards are set domestically
1.High opportunity in Canada for pharma products Opportunity 2.Could leverage on brand equity and extending product portfolio into
home care category 3.Marketing themselves as high caring brand by supporting medical health campaigns 4. Global tie-ups and expansion
1. High investment in R& D division 2.Various norms in pharma industry by government which could be entry barriers 3.All products in phrama are same only great positioning in customer Threats minds helps to increase sales Competition
1. Walmart Competitors 2. Loblaw
doc_502743325.docx
SWOT ANALYSIS OF SHOPPERS DRUG MART
Shoppers Drug Mart
Parent Company
Shoppers Drug Mart
Category
Drug retailor
Sector
Retail and Lifestyle
Tagline/ Slogan
Your Life Store ; Take care of yourself
USP
Canada's largest pharmacy chain STP
Segment
Pharma retail chain segment
Target Group
Middle class and upper class households
Positioning
A retail chain looking after its customers health SWOT Analysis
1.Canada's largest pharmacy chain with 1,200+ stores 2.Implementation of successful loyalty program 3.Shoppers Drug Mart introduced its first BeautyBoutique, setting a new standard for the industry with its open-sell display and unbiased approach to customer service in prestige cosmetic retailing. 4. Strong presence across Canada and easy accessibility Strength 5. Presence of private label brands
1. Strong competition from local stores and unorganised retail means limited market share Weakness 2.Very less global presence so standards are set domestically
1.High opportunity in Canada for pharma products Opportunity 2.Could leverage on brand equity and extending product portfolio into
home care category 3.Marketing themselves as high caring brand by supporting medical health campaigns 4. Global tie-ups and expansion
1. High investment in R& D division 2.Various norms in pharma industry by government which could be entry barriers 3.All products in phrama are same only great positioning in customer Threats minds helps to increase sales Competition
1. Walmart Competitors 2. Loblaw
doc_502743325.docx