Description
SWOT ANALYSIS OF SHINANDA TOYS
‘Shinanda Toys’
Parent Company
Operation Bootstrap, Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-Ethnically correct dolls
USP
STP
Segment
Children
Target Group
Boys and Girls (4-14 years)
Positioning
Targeted towards young children who belong to different groups
SWOT Analysis
1. A very well-recognized brand-name in dolls with a history of over 40 years 2. The company produces a new collection of dolls for every season of the year and some of them are also based on festivals 3. The company was the first to produce ethnically-correct dolls Strength 4. Inorganic expansion into the board game area by acquisition
Weakness
1Lack of distribution channels
1.To revive the brand name and produce dolls of new icons 2.To sell the old Ideal dolls in small quantities as collectibles Opportunity 3.To enter the licensed merchandising space
1. Competition from other doll-makers of the same era that have already established themselves and have continued the brand name. 2.The doll-market is depleting due to the addition of several innovative electronic gadgets 3.There are similar named brands currently in the same toy category Threats which would make differentiation difficult for consumers
Competition
1. Toys R Us 2.Azrak Hamway Competitors 3.Build-a-bear Workshop
doc_938412523.docx
SWOT ANALYSIS OF SHINANDA TOYS
‘Shinanda Toys’
Parent Company
Operation Bootstrap, Inc.
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-Ethnically correct dolls
USP
STP
Segment
Children
Target Group
Boys and Girls (4-14 years)
Positioning
Targeted towards young children who belong to different groups
SWOT Analysis
1. A very well-recognized brand-name in dolls with a history of over 40 years 2. The company produces a new collection of dolls for every season of the year and some of them are also based on festivals 3. The company was the first to produce ethnically-correct dolls Strength 4. Inorganic expansion into the board game area by acquisition
Weakness
1Lack of distribution channels
1.To revive the brand name and produce dolls of new icons 2.To sell the old Ideal dolls in small quantities as collectibles Opportunity 3.To enter the licensed merchandising space
1. Competition from other doll-makers of the same era that have already established themselves and have continued the brand name. 2.The doll-market is depleting due to the addition of several innovative electronic gadgets 3.There are similar named brands currently in the same toy category Threats which would make differentiation difficult for consumers
Competition
1. Toys R Us 2.Azrak Hamway Competitors 3.Build-a-bear Workshop
doc_938412523.docx