Description
SWOT ANALYSIS OF SHIMAO PROPERTY
Shimao Property Holdings
Parent Company
Shimao Property Holdings
Development of residential properties, retail properties, offices and Category hotels.
Sector
Real Estate
Tagline/ Slogan
Cultivating life taste, Accomplishing urban dream
large-scale developer of high quality real estate projects in China, USP specializing in high-end property
STP
Segment
Customers in prime locations, Cities.
Target Group
High to medium income group, Industries and Corporate.
Positioning
High quality product
SWOT Analysis
1. Valuable and well - recognized brand name associated with high quality real estate projects 2. Strong sales and marketing capabilities 3. Large-scale development projects 4. Strong relationships with international business partners and Financial Investors Strength 5. One of the most trusted real estate players in Shanghai China
1. Its presence is primarily limited to Shanghai 2. If any of large-scale property developments is unsuccessful, then Weakness results of Operations may be adversely affected.
1. Only present in main cities, huge growth opportunity in other locality of China 2.For minimizing losses company should hedge currency of mainland china. Opportunity 3. International tie-ups for growth globally
Threats
1.Economic slowdown 2. More stringent government regulation
3. Threat from international and domestic players growth
Competition
1. China Vanke 2.Country Garden Competitors 3. Henderson China Holding
doc_172654376.docx
SWOT ANALYSIS OF SHIMAO PROPERTY
Shimao Property Holdings
Parent Company
Shimao Property Holdings
Development of residential properties, retail properties, offices and Category hotels.
Sector
Real Estate
Tagline/ Slogan
Cultivating life taste, Accomplishing urban dream
large-scale developer of high quality real estate projects in China, USP specializing in high-end property
STP
Segment
Customers in prime locations, Cities.
Target Group
High to medium income group, Industries and Corporate.
Positioning
High quality product
SWOT Analysis
1. Valuable and well - recognized brand name associated with high quality real estate projects 2. Strong sales and marketing capabilities 3. Large-scale development projects 4. Strong relationships with international business partners and Financial Investors Strength 5. One of the most trusted real estate players in Shanghai China
1. Its presence is primarily limited to Shanghai 2. If any of large-scale property developments is unsuccessful, then Weakness results of Operations may be adversely affected.
1. Only present in main cities, huge growth opportunity in other locality of China 2.For minimizing losses company should hedge currency of mainland china. Opportunity 3. International tie-ups for growth globally
Threats
1.Economic slowdown 2. More stringent government regulation
3. Threat from international and domestic players growth
Competition
1. China Vanke 2.Country Garden Competitors 3. Henderson China Holding
doc_172654376.docx