Description
SWOT ANALYSIS OF SHIKOKU ELECTRIC POWER
Shikoku Electric Power
Parent Company
Shikoku Electric Power Company Inc
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Electricity provider for Shikoku Island STP
Segment
Electric utilities and solutions for corporates and companies
Target Group
Industries, Big cities etc
Positioning
Akari – chan is their image which refers to Light or Brightness SWOT Analysis
1. It is present in all parts of the value chain – generation, transmission and distribution – it has distribution lines of over 1.66 lakh km and has projects coming up in Qatar and Oman 2. Has a total generating capacity of nearly 7000 MW and has over 4500 employees and serves 4 million customers 3. Serves the Shikoku island with a network of over 1.3 lakh kms of transmission lines and is considered one of Nagoya’s influential 4 companies. 4. Has done forward integration through subsidiaries which make Strength electronic equipments, cable media and also is an internet provider.
1.Focussed mainly in a small region in Japan – just the island of Shikoku Weakness 2.Its nuclear reactor at Ikata is closed due to public opposition
1.Opportunities in other parts of Japan and in other countries 2. Opportunities in other forms of energy like Wind, Solar etc Opportunity 3. Ever growing need for power in Japan .
1.Increase in prices of coal (internationally) 2.Barrier to setting up nuclear plants in Japan 3.Decreasing electricity tariffs and consolidation would lead to Threats declining profit margins in future Competition
1.Kansai Electric Power 2.Tokyo Electric Power Company Competitors 3.Tohoku Electric Power
doc_418164934.docx
SWOT ANALYSIS OF SHIKOKU ELECTRIC POWER
Shikoku Electric Power
Parent Company
Shikoku Electric Power Company Inc
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Electricity provider for Shikoku Island STP
Segment
Electric utilities and solutions for corporates and companies
Target Group
Industries, Big cities etc
Positioning
Akari – chan is their image which refers to Light or Brightness SWOT Analysis
1. It is present in all parts of the value chain – generation, transmission and distribution – it has distribution lines of over 1.66 lakh km and has projects coming up in Qatar and Oman 2. Has a total generating capacity of nearly 7000 MW and has over 4500 employees and serves 4 million customers 3. Serves the Shikoku island with a network of over 1.3 lakh kms of transmission lines and is considered one of Nagoya’s influential 4 companies. 4. Has done forward integration through subsidiaries which make Strength electronic equipments, cable media and also is an internet provider.
1.Focussed mainly in a small region in Japan – just the island of Shikoku Weakness 2.Its nuclear reactor at Ikata is closed due to public opposition
1.Opportunities in other parts of Japan and in other countries 2. Opportunities in other forms of energy like Wind, Solar etc Opportunity 3. Ever growing need for power in Japan .
1.Increase in prices of coal (internationally) 2.Barrier to setting up nuclear plants in Japan 3.Decreasing electricity tariffs and consolidation would lead to Threats declining profit margins in future Competition
1.Kansai Electric Power 2.Tokyo Electric Power Company Competitors 3.Tohoku Electric Power
doc_418164934.docx