Description
SWOT ANALYSIS OF SHANGHAI ELECTRIC GROUP
Shanghai Electric Group
Parent Company
Shanghai Electric, China
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
Create our future together
Formed over a century ago, has been an integral part of the unfolding USP history of China’s equipment manufacturing industry
STP
People and businesses who want renewable energy and industrial Segment equipments
People or Business who want whole sets of equipments, EPC projects Target Group and comprehensive service for modern equipments
Positioning
It is the world's largest manufacturer of steam turbines
SWOT Analysis
1. Specializing in manufacturing power generation equipment 2. Strength to maintain their ever increasing core advantages in the modern service industry sector 3. Has the ability to supply whole sets of equipments and EPC projects 4. Strong backing by the Govt adds strength Strength 5. It is one of the largest manufacturers of steam turbines in the world
1. Has huge sales coming from only 2-3 business units, the other business units aren’t as productive 2. Being a public sector company does not allow room for capital Weakness expansion and expenditure
1. The joint venture agreement with power generation companies which is in the pipeline could bring ample opportunities 2. The current relations with Poland for building a power plant provides Opportunity opportunity for global growth
Threats
1. Weak cash flows and Working capital management in recent years shows internal threat
2. Domestic private and cheap Chinese competitors are eating away the market share
Competition
1. Mitsubishi electric Competitors 2. Hyundai Electric
doc_913892632.docx
SWOT ANALYSIS OF SHANGHAI ELECTRIC GROUP
Shanghai Electric Group
Parent Company
Shanghai Electric, China
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
Create our future together
Formed over a century ago, has been an integral part of the unfolding USP history of China’s equipment manufacturing industry
STP
People and businesses who want renewable energy and industrial Segment equipments
People or Business who want whole sets of equipments, EPC projects Target Group and comprehensive service for modern equipments
Positioning
It is the world's largest manufacturer of steam turbines
SWOT Analysis
1. Specializing in manufacturing power generation equipment 2. Strength to maintain their ever increasing core advantages in the modern service industry sector 3. Has the ability to supply whole sets of equipments and EPC projects 4. Strong backing by the Govt adds strength Strength 5. It is one of the largest manufacturers of steam turbines in the world
1. Has huge sales coming from only 2-3 business units, the other business units aren’t as productive 2. Being a public sector company does not allow room for capital Weakness expansion and expenditure
1. The joint venture agreement with power generation companies which is in the pipeline could bring ample opportunities 2. The current relations with Poland for building a power plant provides Opportunity opportunity for global growth
Threats
1. Weak cash flows and Working capital management in recent years shows internal threat
2. Domestic private and cheap Chinese competitors are eating away the market share
Competition
1. Mitsubishi electric Competitors 2. Hyundai Electric
doc_913892632.docx