Description
SWOT ANALYSIS OF SHALIMAR PRODUCTIONS LIMITED
Shalimar Productions Ltd
Parent Company
Shalimar Productions Ltd
Category
Film production and music
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Good Number of home video and audio movies
STP
Segment
Media and broadcasting for home viewers
Target Group
Urban individuals
Positioning
A company which releases movies in home versions
SWOT Analysis
1. Early entry into the market 2. Expertise in production houses and strong workforce 3. Good brand image and market reputation in the sector Strength 4. Great distribution channel and availability across households
1. Very Few production houses under the umbrella Weakness 2. Limited market share and geographic reach
1.Online media Opportunity 2. Education industry leverage
1.Outdating of CD DVD technology 2. More organized players in the industry entry Threats 3. Increasing competition and unfavorable economic conditions
Competition
Competitors
1. Big Home Video
2. Net Flix
doc_385823140.docx
SWOT ANALYSIS OF SHALIMAR PRODUCTIONS LIMITED
Shalimar Productions Ltd
Parent Company
Shalimar Productions Ltd
Category
Film production and music
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Good Number of home video and audio movies
STP
Segment
Media and broadcasting for home viewers
Target Group
Urban individuals
Positioning
A company which releases movies in home versions
SWOT Analysis
1. Early entry into the market 2. Expertise in production houses and strong workforce 3. Good brand image and market reputation in the sector Strength 4. Great distribution channel and availability across households
1. Very Few production houses under the umbrella Weakness 2. Limited market share and geographic reach
1.Online media Opportunity 2. Education industry leverage
1.Outdating of CD DVD technology 2. More organized players in the industry entry Threats 3. Increasing competition and unfavorable economic conditions
Competition
Competitors
1. Big Home Video
2. Net Flix
doc_385823140.docx