Description
SWOT ANALYSIS OF SEVERSTAL
Severstal
Parent Company
Severstal Russian Steel
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
Achieve more together
Provides high value added flat steel products and produces 17% of total USP crude production in Russia
STP
Segment
Steel, rolled products, metal ware products
Automotive and white goods industries, for production of large welded Target Group pipes, ship building, construction, major works and boilers
Positioning
A leading Russian steel producer
SWOT Analysis
1. Rail access not only to its mining supplies, but also to Russian customers and Baltic Sea ports 2. Raw materials self-sufficiency 3. A broad product mix 4. An extensive distribution network secure our competitive advantage 5. Employs over 50,000 people Strength 6. Increasing financial performance
1. High debt levels amid week steel markets 2. Market share growth in sector less Weakness 3. Limited liquidity position
1. Expansion of resource base 2. Expansion in emerging countries Opportunity 3. Investment in infrastructure expansion
Threats
1. Stringent government regulation
2. Consolidation in the Russian steel industry 3. Threat from substitute 4. Rapid technology changes in steel production
Competition
1. AK Steel holding corporation 2. Acerinox, S. A. Competitors 3. ArcelorMittal
doc_505330007.docx
SWOT ANALYSIS OF SEVERSTAL
Severstal
Parent Company
Severstal Russian Steel
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
Achieve more together
Provides high value added flat steel products and produces 17% of total USP crude production in Russia
STP
Segment
Steel, rolled products, metal ware products
Automotive and white goods industries, for production of large welded Target Group pipes, ship building, construction, major works and boilers
Positioning
A leading Russian steel producer
SWOT Analysis
1. Rail access not only to its mining supplies, but also to Russian customers and Baltic Sea ports 2. Raw materials self-sufficiency 3. A broad product mix 4. An extensive distribution network secure our competitive advantage 5. Employs over 50,000 people Strength 6. Increasing financial performance
1. High debt levels amid week steel markets 2. Market share growth in sector less Weakness 3. Limited liquidity position
1. Expansion of resource base 2. Expansion in emerging countries Opportunity 3. Investment in infrastructure expansion
Threats
1. Stringent government regulation
2. Consolidation in the Russian steel industry 3. Threat from substitute 4. Rapid technology changes in steel production
Competition
1. AK Steel holding corporation 2. Acerinox, S. A. Competitors 3. ArcelorMittal
doc_505330007.docx