Description
SWOT ANALYSIS OF SET WET
Set Wet
Parent Company
Marico
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
Very Very Sexy
USP
Increases your style quotient with Set Wet Deodorant STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Urban young upper middle class
A nice fragrance spray which is a must-have for today's confident and Positioning stylish man SWOT Analysis
1. Has a strong brand name & presence in India 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers 4. Also provides a grooming range like hair gel with which it is pushed to increase sales 5. Popular ad campaigns on TV and print ads instantly attract the Strength youth
1. Only an urban market phenomenon 2. High pricing reduces the target market Weakness 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains Opportunity etc.
3. With the young population significantly increasing in India and the demographics shifting to the urban side, there lies a huge opportunity to increase the market share 4. Push with other Marico products
1. Deodorants sales are seasonal. Maximum sales happen in the summer months (April to September) 2. Competition from Premium Segment Deodorants like Burberry, Threats Body Shop Competition
1. Axe 2. Zatak 3. Fuel 4. Manhunt 5. Fogg Competitors 6. 18+
doc_822353353.docx
SWOT ANALYSIS OF SET WET
Set Wet
Parent Company
Marico
Category
Deodorant
Sector
FMCG
Tagline/ Slogan
Very Very Sexy
USP
Increases your style quotient with Set Wet Deodorant STP
Segment
Outdoor-oriented, Fashion oriented, Trendy
Target Group
Urban young upper middle class
A nice fragrance spray which is a must-have for today's confident and Positioning stylish man SWOT Analysis
1. Has a strong brand name & presence in India 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers 4. Also provides a grooming range like hair gel with which it is pushed to increase sales 5. Popular ad campaigns on TV and print ads instantly attract the Strength youth
1. Only an urban market phenomenon 2. High pricing reduces the target market Weakness 3.Controversial advertising often leads to legal issues
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains Opportunity etc.
3. With the young population significantly increasing in India and the demographics shifting to the urban side, there lies a huge opportunity to increase the market share 4. Push with other Marico products
1. Deodorants sales are seasonal. Maximum sales happen in the summer months (April to September) 2. Competition from Premium Segment Deodorants like Burberry, Threats Body Shop Competition
1. Axe 2. Zatak 3. Fuel 4. Manhunt 5. Fogg Competitors 6. 18+
doc_822353353.docx