Description
SWOT ANALYSIS OF SES SA

SES SA

Parent Company

SES SA

Category

American mass media

Sector

Media and broadcasting

Tagline/ Slogan

Your satellite company

USP

Reliable and secure satellite communications solutions

STP

Segment

Media and broadcasting

Target Group

Urban individuals

Positioning

The large network of communication

SWOT Analysis

1. Coverage across 99% of the global population with over 5200 TV Channels 2. Reliability with three levels of redundancy 3. High bandwidth for HDTV and 3DTV channels 4. Easily expandable services and Optimised for content distribution 5. Rapid implementation and controllable cost and Established, secure and reliable infrastructure 6. Digital terrestrial TV channels in your pay-TV offering 7. Expert support from local marketing teams and distribution networks 8. Scalable bandwidth to match needs and Complete control of the contribution link for continuity of service 9. Seamless integration between post-production and distribution in Europe 10.A one-stop shop with direct-to-home (DTH) broadcasting 11. Maximum security through redundant transmission equipment 12. All kinds of quality checks, including visual and transmission data Strength checks

Weakness

1.Limited market presence and margins due to competition

2. The satellite are very costly and impossible to upgrade

1.Online education 2. Film distribution to TV sets Opportunity 3. Global tie-ups and aquistions to boost brand image

1.Changing avenues of satellite distribution 2. Increasing competitor operations globally Threats 3. Unfavorable govt and maket scenarios

Competition

1. Scripps Competitors 2. BritishSky



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