Description
SWOT ANALYSIS OF SEPHORA
Sephora
Parent Company
LVMH
Category
Beauty cosmetics products
Sector
Retail and Lifestyle
Tagline/ Slogan
It playtime; avancer en beaute (Forward beauty)
USP
Strong backing by parent company LVMH STP
segmentation
Beauty and status conscious women
Target Group
Upper middle class urban women
Positioning
Affordable pricing and high quality SWOT Analysis
1.Brand and chain of cosmetics stores founded in Paris 2.The Sephora chain includes more than 750+ stores in 17 countrieshaving over 250 brands 3.High value brand in cosmetics category in consumer mind 4. Has its own private labels Strength 5. Good branding and marketing exercises makes it a strong player
1.Brand recall is not much high as compared to other leading brands 2. Yet to establish itself as a global player specially emerging Weakness economies
1.Consumers are ready to pay high price for high value products so opportunity to penetrate in market Opportunity 2.Opportunity to enter into emerging economies by suiting with their
environment
1. Many players exist in beauty category and differentiation is very much difficult 2.Maintaining low cost is big concern due to high inflation raw material cost increases 3.Customera are very selective in beauty category so attracting them Threats requires high brand quality and service Competition
1.Pafumes Lubin 2. Ales Group 3. Clarins Competitors 4.Richard Hudnut
doc_558931695.docx
SWOT ANALYSIS OF SEPHORA
Sephora
Parent Company
LVMH
Category
Beauty cosmetics products
Sector
Retail and Lifestyle
Tagline/ Slogan
It playtime; avancer en beaute (Forward beauty)
USP
Strong backing by parent company LVMH STP
segmentation
Beauty and status conscious women
Target Group
Upper middle class urban women
Positioning
Affordable pricing and high quality SWOT Analysis
1.Brand and chain of cosmetics stores founded in Paris 2.The Sephora chain includes more than 750+ stores in 17 countrieshaving over 250 brands 3.High value brand in cosmetics category in consumer mind 4. Has its own private labels Strength 5. Good branding and marketing exercises makes it a strong player
1.Brand recall is not much high as compared to other leading brands 2. Yet to establish itself as a global player specially emerging Weakness economies
1.Consumers are ready to pay high price for high value products so opportunity to penetrate in market Opportunity 2.Opportunity to enter into emerging economies by suiting with their
environment
1. Many players exist in beauty category and differentiation is very much difficult 2.Maintaining low cost is big concern due to high inflation raw material cost increases 3.Customera are very selective in beauty category so attracting them Threats requires high brand quality and service Competition
1.Pafumes Lubin 2. Ales Group 3. Clarins Competitors 4.Richard Hudnut
doc_558931695.docx