Description
SWOT ANALYSIS OF SENSODYNE
Sensodyne
Parent Company
GSK
Category
Oral Healthcare
Sector
FMCG
Tagline/ Slogan
World’s no. 1 sensitivity toothpaste
USP
helps relieves the sensitive teeth problems STP
Oral care products- toothpaste, toothbrushes, mouthwash and dental Segment floss
Target Group
Middle and upper class
Positioning
Recommended by all the dentists worldwide for sensitive teeth SWOT Analysis
1. Very well accepted in the market and enjoys the trust associated with GSK brand. 2. Testimonial ads from doctors have worked well to strengthen the brand. 3. It created a minor sub-category in toothpaste segment and the only brand available in the category Strength 4. Due to strong parent brand, good distribution and availability
1. Not a very strong brand in emerging economies compared to normal toothpaste brands Weakness 2. Little more expensive than competitors
1. Can leverage on the unique positioning and differentiation it has Opportunity achieved
2. People are not aware of the special needs for sensitive teeth, create awareness and capture large market. 3. The brand can target kids and youth also since they frequently suffer from such problems
1. Not much awareness in the market regarding the effectiveness of the product. Threats 2. Lot of competition in the market from regular toothpaste brands. Competition
1. Pepsodent Competitors 2. Colgate Sensitive
doc_383841584.docx
SWOT ANALYSIS OF SENSODYNE
Sensodyne
Parent Company
GSK
Category
Oral Healthcare
Sector
FMCG
Tagline/ Slogan
World’s no. 1 sensitivity toothpaste
USP
helps relieves the sensitive teeth problems STP
Oral care products- toothpaste, toothbrushes, mouthwash and dental Segment floss
Target Group
Middle and upper class
Positioning
Recommended by all the dentists worldwide for sensitive teeth SWOT Analysis
1. Very well accepted in the market and enjoys the trust associated with GSK brand. 2. Testimonial ads from doctors have worked well to strengthen the brand. 3. It created a minor sub-category in toothpaste segment and the only brand available in the category Strength 4. Due to strong parent brand, good distribution and availability
1. Not a very strong brand in emerging economies compared to normal toothpaste brands Weakness 2. Little more expensive than competitors
1. Can leverage on the unique positioning and differentiation it has Opportunity achieved
2. People are not aware of the special needs for sensitive teeth, create awareness and capture large market. 3. The brand can target kids and youth also since they frequently suffer from such problems
1. Not much awareness in the market regarding the effectiveness of the product. Threats 2. Lot of competition in the market from regular toothpaste brands. Competition
1. Pepsodent Competitors 2. Colgate Sensitive
doc_383841584.docx