Description
SWOT ANALYSIS OF SEARS HOLDINGS
Sears Holdings
Parent Company
Sear's Holdings
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Number of flagship brands under the name STP
Segment
Individuals seeking groceries and fashion apparel
Target Group
Upper middle class urban individuals
Positioning
One of United States largest broad line retailer SWOT Analysis
1. The company was named as one of the Best Places to Work for LGBT Equality published by the Human Rights Campaign 2. Revenue has grown and shown a strong financial performance 3. 280,000+ employees 4. Subsidiaries are Kmart, Sears, Roebuck and Co., KCD IP, Shop Your Way, MetaScale etc. Strength 5. Has its own line of flagship brands
1. Closing of stores due to less performance is a concern 2. It is the target of an Industrial Workers of the World campaign to Weakness get the company to stop advertising through Havas' MPG
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies Opportunity 3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1. Huge financial troubles 2. Operational control is difficult Threats 3. Increasing competition and changing economic scenarios Competition
1. Dillard's 2. Mercuries & Associates Competitors 3. Home Retail Group
doc_991193483.docx
SWOT ANALYSIS OF SEARS HOLDINGS
Sears Holdings
Parent Company
Sear's Holdings
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Number of flagship brands under the name STP
Segment
Individuals seeking groceries and fashion apparel
Target Group
Upper middle class urban individuals
Positioning
One of United States largest broad line retailer SWOT Analysis
1. The company was named as one of the Best Places to Work for LGBT Equality published by the Human Rights Campaign 2. Revenue has grown and shown a strong financial performance 3. 280,000+ employees 4. Subsidiaries are Kmart, Sears, Roebuck and Co., KCD IP, Shop Your Way, MetaScale etc. Strength 5. Has its own line of flagship brands
1. Closing of stores due to less performance is a concern 2. It is the target of an Industrial Workers of the World campaign to Weakness get the company to stop advertising through Havas' MPG
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies Opportunity 3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1. Huge financial troubles 2. Operational control is difficult Threats 3. Increasing competition and changing economic scenarios Competition
1. Dillard's 2. Mercuries & Associates Competitors 3. Home Retail Group
doc_991193483.docx