Description
SWOT ANALYSIS OF SEAN JOHN
Sean John
Parent Company
Sean John Clothing Incorporation
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Its not just a labe; Clothes for kings
USP
A very trendy, style changing , street wear casual and formal brand. STP
Men and Women who want sporty active lifestyle apparel with a tinge Segment of American Street Life in their apparel.
Target Group
Men and women from the young urban premium category
Positioning
A brand which is elite, modern and trendy at an affordable price. SWOT Analysis
1.Sean John is sold in over 400 stores across united states and employs over 600 dedicated employees across the world 2. Sean John awarded the best men’s designer of the year by the council of fashion designers in the USA. 3. The brand has an increasing performance annual retail and is one of the most impressive lifestyle outlets in USA. 4. The brand has rich partnerships with Estdee Lauder and Macy’s stores which improves the brand equity of the company. 5. The fragrance launched by sean john in partnership with Estdee Lauder has been voted the best fragrance of the year at FIFI awards. 6. The brand has famous brand ambassadors Strength 7. The brand has used aggressive advertising and current has the largest billboard at Times Square in New york and is tipped to be one
of the best advertisements by consumers.
1. The brand was accused of using sweatshop labor to produce clothing, which was a severe blow to the brand. Weakness 2. The brand was also alleged for using prohibited materials by PETA
1. The company can enter into the Asia pacific market. 2. The company can backward integrate and produce sporting goods for sports 3. The brand can increase awareness and visibility globally and tie-up Opportunity with fashion houses
1. Existing competitions from brands like A&F, H&M is increasing. 2. Brand switching cost is very low so the brand has to be regularly Threats updated in their designs and keep their prices intact. Competition
1. A&F 2. H&M Competitors 3. Tommy Hilfiger
doc_144962912.docx
SWOT ANALYSIS OF SEAN JOHN
Sean John
Parent Company
Sean John Clothing Incorporation
Category
Apparel and accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Its not just a labe; Clothes for kings
USP
A very trendy, style changing , street wear casual and formal brand. STP
Men and Women who want sporty active lifestyle apparel with a tinge Segment of American Street Life in their apparel.
Target Group
Men and women from the young urban premium category
Positioning
A brand which is elite, modern and trendy at an affordable price. SWOT Analysis
1.Sean John is sold in over 400 stores across united states and employs over 600 dedicated employees across the world 2. Sean John awarded the best men’s designer of the year by the council of fashion designers in the USA. 3. The brand has an increasing performance annual retail and is one of the most impressive lifestyle outlets in USA. 4. The brand has rich partnerships with Estdee Lauder and Macy’s stores which improves the brand equity of the company. 5. The fragrance launched by sean john in partnership with Estdee Lauder has been voted the best fragrance of the year at FIFI awards. 6. The brand has famous brand ambassadors Strength 7. The brand has used aggressive advertising and current has the largest billboard at Times Square in New york and is tipped to be one
of the best advertisements by consumers.
1. The brand was accused of using sweatshop labor to produce clothing, which was a severe blow to the brand. Weakness 2. The brand was also alleged for using prohibited materials by PETA
1. The company can enter into the Asia pacific market. 2. The company can backward integrate and produce sporting goods for sports 3. The brand can increase awareness and visibility globally and tie-up Opportunity with fashion houses
1. Existing competitions from brands like A&F, H&M is increasing. 2. Brand switching cost is very low so the brand has to be regularly Threats updated in their designs and keep their prices intact. Competition
1. A&F 2. H&M Competitors 3. Tommy Hilfiger
doc_144962912.docx